9:41
puck.news
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puck.news

30 technologies
VerifiedGrowingVisit678.9K/mo$16M7830 Tech25 Leads
Deep Dive

Puck: The Elite Insider's Club

Where Wall Street, Washington, Silicon Valley & Hollywood Collide

In a media landscape drowning in noise, Puck has engineered a fortress of influence. They aren't just reporting the news; they are curating the conversation among the world's most powerful decision-makers.

678K
Monthly Visits
78
Elite Employees
$16M
Annual Revenue
64%
Direct Traffic

"Puck doesn't chase the news cycle; it sits at the center of the nexus where the news is made."

The Power-User Demographic

With 64% of traffic arriving directly, Puck has achieved the holy grail of media: a loyal, returning audience. These aren't casual readers; they are the 'Inside the Democratic ICE Storm' crowd—insiders who need the unfiltered take from John Heilemann and Jon Kelly. The 18% organic traffic is merely a funnel for the real product: the subscription.

The SEO Power Play

Puck's search dominance is a masterclass in brand authority. They rank #1 for 'Olivia Nuzzi' (428k volume) and 'Ryan Lizza' (86k volume)—not just keywords, but the names of their own star journalists. They have turned their reporters into media brands, capturing the audience intent before competitors even realize the story is breaking.

The tech stack reveals a modern, agile operation. Utilizing Tailwind CSS and Slick for a fast, visual-first experience, they prioritize content consumption over bloated features. The absence of heavy, legacy CMS bloat suggests a lean engineering team focused on delivery speed—critical when covering real-time market and political shifts.

  • Niche Focus: They avoid general news, concentrating solely on the intersection of four high-stakes industries.
  • Journalist-Led: Byline-driven content (Heilemann, Nuzzi) builds direct trust and parasocial relationships with readers.
  • Hybrid Model: Balancing ad revenue (via direct traffic) with high-value subscriptions.
Does not cater to casual news skimmers
Deep, insider analysis for decision-makers
Avoids breaking general sports or entertainment news
High-signal, low-noise journalism
No algorithmic feed—content is editorially curated
Direct-to-audience relationship bypassing social algorithms

The Future of Elite Media

Puck proves that in an age of AI and aggregation, human expertise is the ultimate premium product.

What tech stack does Puck use?

56 detected
Security1
Programming Languages1
Email Marketing1
Customer Support1
E-commerce & Payments1
A/B Testing1
Web Standards2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics26
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
T
Twitter Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
G
Google DoubleClick
G
Google AdSense
C
Cloudflare Insights
G
Google Tag Manager
T
Twitter Ads
L
LinkedIn Insight Tag
R
Reddit
T
TikTok Pixel
T
Twitter/X
L
LinkedIn
G
Google Analytics
B
Bing
F
Facebook Pixel
A
Amazon CloudFront
F
Facebook
T
Tracking Service

How much traffic does Puck get?

Traffic & Engagement

678.9K
Monthly Visits
2.4
Pages/Visit
1:53
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+1%
673.4K
Oct 2025
Oct
581.0K
Nov 2025
Nov
678.9K
Dec 2025
Dec

Traffic Sources

Search
18%
Direct
64%
Social
8%
Referrals
8%
Email
0%
Paid
1%

Where is Puck's audience located?

🌍82.6%
🌍2.6%
🌍1.6%
🌍1.2%
🌍1.0%

What keywords does Puck rank for?

5 keywords
1olivia nuzzi428.5K vol$3.30
2ny post296.5K vol$3.95
3puck news9.1K vol$2.14
4puck34.5K vol$1.12
5ryan lizza86.2K vol

How is Puck's SEO?

Open Graph Image

OG Image preview
og:image

https://puck.news/wp-content/uploads/2024/09/puck-1.png

Meta Tags

title57 chars

The Latest News with Smart and Engaging Journalism | Puck

description126 chars

The inside news and conversation at the nexus of Wall Street, Washington, Silicon Valley & Hollywood. Stay informed with Puck.

languageEN-US

H1 Tags

h1Inside the Democratic ICE Storm
h1Verify your email!
h1Verify your email!

Schema Types

Unknown

Who works at Puck?

Loading leads...

What do customers think of Puck?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Puck

What is Puck's Revenue?
Puck generates approximately $16M in annual revenue. With 78 employees, that's $205,000 per employee.
What does Puck do?
The inside news and conversation at the nexus of Wall Street, Washington, Silicon Valley & Hollywood. Stay informed with Puck.
How fast is Puck growing?
Puck employee count has changed by 47% year over year.
What technologies does Puck use?
Puck uses 30 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, WordPress.
Who are Puck's competitors?
Puck's main competitors include WBHM, WMFE 90.7, Josh Talks, ATechnos, Raasta Studios. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Puck's key pages?

Export puck.news Data

Download the complete tech stack, analytics, leads, and company data for puck.news in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About puck.news

The inside news and conversation at the nexus of Wall Street, Washington, Silicon Valley & Hollywood. Stay informed with Puck.

Company Overview

puck.news
Website
news_and_media
Industry
#84,451
Global Rank
678.9K
Monthly Visitors
30
Technologies
25+
Employees

Contact puck.news

Technology Stack

puck.news uses 30 technologies across their website including HSTS, PHP, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Customer.io

Traffic & Audience

678.9K
Monthly Visits
47%
Bounce Rate
2.4
Pages/Visit
1:53
Avg. Duration

puck.news receives approximately 678.9K monthly visitors and ranks #84,451 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:53 on the site.

The majority of puck.news's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is puck.news?
The inside news and conversation at the nexus of Wall Street, Washington, Silicon Valley & Hollywood. Stay informed with Puck.
What technologies does puck.news use?
puck.news uses 30 technologies including HSTS, PHP, and 24 more. View the full tech stack analysis above.
How do I contact puck.news?
You can contact puck.news via email at [email protected] or through their contact page.
What are puck.news's social media accounts?
puck.news is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is puck.news hiring?
Check puck.news's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is puck.news?
puck.news receives approximately 678.9K monthly visitors and ranks #84,451 globally. Traffic is growing by 16.9% month-over-month.

Related Searches

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This page provides publicly available information about puck.news. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit puck.news directly at https://puck.news.