pulses.com.br
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The Pulse of Brazilian Tech
How Gupy's culture platform is quietly dominating the HR tech space with 94K monthly visits
In a market saturated with generic HR tools, pulses.com.br emerges as Gupy's strategic entry into culture analytics, wielding a 94K monthly visit force that's reshaping how Brazilian companies measure engagement. This isn't just another survey platform—it's a data-driven culture engine.
"Gupy isn't selling HR software—they're selling cultural intelligence, and the market is buying at scale."
The Brazilian Market Gap They Exploited
While global players like Culture Amp and Officevibe struggle with localization, Gupy pulses.com.br captures 100% of its traffic from Brazil. This isn't a limitation—it's a strategic moat. The 81% direct traffic rate (versus 10% organic) reveals a brand that's become synonymous with Brazilian HR tech, where decision-makers type 'pulses' or 'pulse.gupy' directly into their browsers. The 12,780 monthly searches for 'pulses' alone indicate a brand that's achieved category ownership.
The Growth Trajectory
With 137 employees and $19.9M in revenue, Gupy achieves approximately $145K revenue per employee—impressive for a Brazilian HR tech company. Their tech stack (Tailwind CSS, Bootstrap, PWA) suggests a lean, modern development approach that prioritizes speed over complexity. The presence of Zendesk and Clarity indicates they're obsessively tracking user behavior to refine their culture platform, while the YouTube playlist featuring product demos shows a commitment to educating—not just selling to—their market.
What makes pulses.com.br particularly interesting is its positioning within Gupy's broader ecosystem. The platform doesn't just measure engagement; it promises 'advanced dashboards, impact surveys, and practical actions'—a direct challenge to the superficial pulse surveys that plague the HR tech space. The 59% turnover reduction claim isn't just marketing fluff; it's a quantifiable promise that addresses Brazil's notoriously high turnover rates in tech and services sectors.
- Direct traffic dominance (81%) signals brand authority in Brazil's HR tech space
- Product-led growth through educational content (YouTube playlist, blog integration)
- Strategic localization—100% Brazilian traffic creates market-specific insights
- Lean operations: $19.9M revenue with just 137 employees
The Brazilian HR Tech Playbook
Gupy pulses.com.br proves that dominating a local market with deep vertical integration beats chasing global scale. Their 81% direct traffic and $19.9M revenue show that cultural intelligence, not software features, wins in emerging markets.
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Plataforma de Clima e Engajamento | Gupy
Transforme sua empresa com Gupy Clima e Engajamento: dashboards avançados, pesquisas de impacto e ações práticas. Solicite uma demonstração!
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About pulses.com.br
Transforme sua empresa com Gupy Clima e Engajamento: dashboards avançados, pesquisas de impacto e ações práticas. Solicite uma demonstração!
Company Overview
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Technology Stack
pulses.com.br uses 20 technologies across their website including Font Awesome, unpkg, HubSpot, and more.
Fonts
Font Awesome
CDN
unpkg
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Customer Support
Zendesk
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
pulses.com.br receives approximately 93.9K monthly visitors and ranks #220,300 globally. The website has a bounce rate of 44% with visitors viewing an average of 10.3 pages per visit. Users spend an average of 2:46 on the site.
The majority of pulses.com.br's traffic comes from .
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