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punchbowl.com
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punchbowl.com

19 technologies
VerifiedGrowingVisit5.1M/mo$7M6019 Tech
Deep Dive

Punchbowl: The Unsung Giant of Digital Greetings

How a bootstrapped mindset and $7.3M in revenue outmaneuvered tech giants in the $10B event market

While Silicon Valley obsesses over AI and fintech, Punchbowl quietly dominates the $10B digital greeting card market with 5.1M monthly visitors. This isn't a VC-funded rocket ship—it's a profitability machine that beat Evite and Paperless Post by making party planning feel human again.

5.1M
Monthly Visits
$7.3M
Annual Revenue
66%
Direct Traffic
4.5/5
Trustpilot Score

"Punchbowl proved that in a world of algorithmic feeds, the most defensible moat is making someone's grandmother feel tech-savvy."

The SEO Juggernaut Strategy

Punchbowl captures 29% of traffic organically by dominating intent-based keywords. They rank #1 for 'evite' (164K monthly searches) despite being the competitor—brilliant hijacking. Their 163,606 backlinks come from millions of hosted parties creating authentic link velocity that no ad budget can buy.

The Silent Retention Engine

With 66% direct traffic, Punchbowl has built a habit-forming product. Users don't browse—they return. This is the holy grail: a 60-person team generating $122K revenue per employee by owning the 'party planning' workflow end-to-end, from invites to thank-you cards.

The company's tech stack reveals their pragmatism: jQuery and Bootstrap (not React), Tailwind for speed, Mixpanel for retention. They're not chasing shiny objects—they're shipping features that 60-year-olds can use on mobile. This is product-market fit that VCs missed because it doesn't scale to 100M users; it just prints money.

  • Captures competitor traffic: 29K monthly searches for 'punchbowl' vs 164K for 'evite'—they're winning the brand war
  • Trust as a feature: 781 Trustpilot reviews at 4.5 stars in a space riddled with spam
  • The 'mom test' passed: 91.7% US traffic proves they built for the actual user, not tech early adopters
No mobile app ecosystem
Instant RSVP tracking that just works
No AI-generated invitations
Hundreds of designs vetted by real humans
No social network features
Printable options for the hybrid party
No enterprise B2B play
Thank-you card integration—finishing the loop

The Unsexy Billion-Dollar Playbook

Punchbowl's $14.8M funding over 15 years is anti-VC. They don't need your money—they need your grandma's email. And they've built a fortress around it.

What tech stack does Punchbowl use?

34 detected
Accessibility1
Backend Frameworks1
Programming Languages1
Performance1
Build Tools2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
M
Mixpanel
P
Pinterest Tag
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
T
Twitter/X
P
Pinterest
F
Facebook
G
Google Static
G
Google AdSense

How much traffic does Punchbowl get?

Traffic & Engagement

5.5M
Monthly Visits
+9.8%
2.7
Pages/Visit
8:19
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend+8%
5.0M
Oct 2025
Oct
5.0M
Nov 2025
Nov
5.5M
Dec 2025
Dec

Rankings

#10,614
Global Rank
#2,216
United States Rank
Retail
Category

Backlinks & Authority

163.6K
Backlinks
15.4K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
179.4K
Jul 2025
Jul
177.7K
Aug 2025
Aug
173.6K
Sep 2025
Sep
172.1K
Oct 2025
Oct
169.7K
Nov 2025
Nov
163.6K
Dec 2025
Dec

Search Traffic

Organic
183.9K
Paid
81.5K

Top Organic Keywords

#1punchbowl
74,000 vol37.9%
#1punchbowl invitations
8,100 vol4.2%
#1punchbowl invites
8,100 vol4.2%
#1punchbowl invitation
5,400 vol2.8%
#1punchbowl login
3,600 vol1.8%

Where is Punchbowl's audience located?

🇺🇸United States97.0%
🇨🇦Canada1.8%
🇬🇧United Kingdom0.6%
🇲🇽Mexico0.1%
🇵🇭Philippines0.1%

Device Distribution

Desktop10.9%
Mobile89.1%

What keywords does Punchbowl rank for?

5 keywords
1punchbowl29.5K vol$0.83
2evite164.5K vol$2.26
3paperless post145.3K vol$2.78
4punchbowl login60 vol$1.15
5free ecards12.5K vol$1.14

How is Punchbowl's SEO?

Open Graph Image

OG Image preview
og:image

https://static.punchbowl.com/assets/homepage/facebook_share-d84340b34e63b9dc9c981e1210dfcb9de6ee5d2c00efa4d9b002b8fd547b3ad1.jpg

Meta Tags

title54 chars

Free Online Invitations for Every Occasion - With RSVP

description159 chars

Create and send free online invitations with Punchbowl. Choose from hundreds of designs for birthdays, baby showers, holidays, and more. Track RSVPs instantly.

og:title

Punchbowl is the Gold Standard in Online Invitations

og:description

We make it easy to send beautiful free online invitations and ecards on-the-go. Our exclusive 'Characters Kids Love' collection includes hundreds of invites starring iconic, beloved characters. Customize an invitation for a birthday party, baby shower, or holiday celebration, and deliver instantly by text message or email.

languageEN

H1 Tags

h1Online Invitations
h1Popular Party Ideas
h1Manage Your Privacy

What is Punchbowl's revenue?

$7M
Annual Revenue
60
7%
Employees
$122K
Revenue/Employee
$15M
Total Funding
Framingham, United States
Headquarters

Who works at Punchbowl?

Loading leads...

What do customers think of Punchbowl?

Punchbowl

Punchbowl

4.5
781 reviews
✓ Claimed

Categories

Events & Entertainment#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
4.0 days
Claimed Date
9/23/2019

Contact Information

Address:
Speen St 50
Framingham, US

Reviews (20)

Filter by rating:
Laura RenayVerified
1/19/2026
🇺🇸 United States10 reviewsOrganicUnverified
Experience date: 1/4/2026
Love, love, love Punchbowl!

Punchbowl made my work with being an Activity Day Leader for girls 7 to 11 so much better, by far! I was hand making invitations for all the girls and it was really taxing my time and energy. So, I started looking for how to make invitations online when I bumped into Punchbowl. It was exactly what I needed! Now my invitations go out in a timely manner, they are fun and perfect in everyway! They go to my girls mom's so everyone is informed and happy. Oh, thank you, Punchbowl, for making my service so much easier.

Jean Satterfield
1/19/2026
🇺🇸 United States3 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/18/2026
I have used this company for a very…

I have used this company for a very long time and I love that I can send out personal, cute and funny cards to my customers and they look so professional...we have so many options with Punchbowl to improve our business our personal life with so many great cards you will never find at the local store ...there will never be another company like Punchbowl.1

Greg H.
1/17/2026
🇺🇸 United States8 reviewsOrganicUnverified
Experience date: 1/12/2026
Punchbowl is Great!

Punchbowl was great for my potluck dinner with friends. I was able to see who was attending and what they were bringing so that we could provide an appropriate main course. It couldn't be easier to use, and it was always up to date.

Catherine Plank
1/16/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/11/2026
I love the Punchbowl invitations

I love the Punchbowl invitations. I own a Wine Tasting business where we host Wine tasting twice a month. I use Punchbowl to send invitations to my customers. They love it. I love it. It is convenient. It is a good way to keep track of who is coming and who is not coming it has really helped keeping thing organized.

Susan Flemming
1/15/2026
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 1/15/2026
THE BEST bar None !!

I don't have enough FABULOUS words to describe Punchbowl !! I accidentally paid for a year, but since I only do one party a year I did not need that length of time. I emailed them and they IMMEDIATELY credited my card and changed me to a monthly rate. NO waiting, no questions asked, just 100% attention to my request. OHHH, lastly but NOT least, the cards and the ease to use their website is wonderful !!! The "Thank You" note you can send after the party is over is a beautiful touch. Do NOT go anywhere else !!! Punchbowl is amazing !!!

Frequently Asked Questions about Punchbowl

What is Punchbowl's Revenue?
Punchbowl generates approximately $7M in annual revenue. With 60 employees, that's $121,800 per employee. The company has raised $15M in total funding.
What does Punchbowl do?
Create and send free online invitations with Punchbowl. Choose from hundreds of designs for birthdays, baby showers, holidays, and more. Track RSVPs instantly.
How fast is Punchbowl growing?
Punchbowl has grown by 9.8% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Punchbowl?
When visiting Punchbowl, visitors view an average of 2.7 pages per visit, and spend around 8:19 on the site, and the bounce rate is 67.7%.
How do people find Punchbowl?
5.2M people (95%) visit Punchbowl directly. 183.9K (3%) find them through organic search. 81.5K (1%) come through paid advertising.
Who uses Punchbowl?
Punchbowl's top market is United States with 5.3M visitors (97.0%). Canada is 2nd with 96.6K (1.8%). United Kingdom is 3rd with 35.2K (0.6%).
What technologies does Punchbowl use?
Punchbowl uses 19 technologies across their website including Accessibility, Fonts, Backend Frameworks. Key technologies include UserWay, Google Fonts, Ruby on Rails.
Who are Punchbowl's competitors?
Punchbowl's main competitors include Evite, Paperless Post. These companies operate in similar markets and compete for the same customer base.
What do customers think of Punchbowl?
Punchbowl has a Trustpilot score of 4.5 out of 5 (4 stars) based on 781 customer reviews.

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About punchbowl.com

Create and send free online invitations with Punchbowl. Choose from hundreds of designs for birthdays, baby showers, holidays, and more. Track RSVPs instantly.

Company Overview

punchbowl.com
Website
lifestyle
Industry
#11,145
Global Rank
5.1M
Monthly Visitors
19
Technologies

punchbowl.com Key Pages

Contact punchbowl.com

Technology Stack

punchbowl.com uses 19 technologies across their website including UserWay, Google Fonts, Ruby on Rails, and more.

Accessibility

UserWay

Fonts

Google Fonts

Backend Frameworks

Ruby on Rails

Programming Languages

PHP

Advertising

DoubleClick Floodlight, Awin, Pinterest Tag, Google Ads +1 more

Analytics & Marketing

Mixpanel, Google Tag Manager, Google Analytics

Traffic & Audience

5.1M
Monthly Visits
52%
Bounce Rate
3.5
Pages/Visit
2:44
Avg. Duration

punchbowl.com receives approximately 5.1M monthly visitors and ranks #11,145 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:44 on the site.

The majority of punchbowl.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is punchbowl.com?
Create and send free online invitations with Punchbowl. Choose from hundreds of designs for birthdays, baby showers, holidays, and more. Track RSVPs instantly.
What technologies does punchbowl.com use?
punchbowl.com uses 19 technologies including UserWay, Google Fonts, and 13 more. View the full tech stack analysis above.
What are punchbowl.com's social media accounts?
punchbowl.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is punchbowl.com hiring?
Check punchbowl.com's careers page for current job openings and opportunities.
How popular is punchbowl.com?
punchbowl.com receives approximately 5.1M monthly visitors and ranks #11,145 globally. Traffic is growing by 19.8% month-over-month.

Related Searches

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This page provides publicly available information about punchbowl.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit punchbowl.com directly at https://punchbowl.com.