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Evite: The Unkillable Digital Party Planner
How a 20-year-old invitation platform still commands 28M monthly visits in 2024
In an age of fleeting startups and hyper-competitive SaaS, Evite has quietly maintained a 20-year reign as the default digital party planner. With 28 million monthly visits and 78% direct traffic, this isn't just a tool—it's a deeply ingrained social habit.
"Evite's moat isn't technology—it's social inertia. When your grandma knows the URL, you've won a battle that tech stacks can't fight."
The Habit Moat
The 78% direct traffic rate is extraordinary for any digital product. This isn't SEO magic or viral marketing—it's pure habit formation. Users don't search for 'online invitations'; they type 'evite.com' directly. This behavioral lock-in represents a defensibility that venture-backed startups would kill for, yet Evite achieved it organically over two decades.
The Revenue Paradox
With 28M monthly visits and only $26.5M revenue, Evite operates at a startling $0.94 revenue per visit. For context, that's roughly 10x lower than typical event platforms. This suggests Evite either hasn't figured out monetization or is deliberately preserving user experience. Given their 1.6/5 Trustpilot rating, the former seems more likely.
The tech stack reveals a company optimizing for reliability over innovation. jQuery and Bootstrap alongside modern tools like Vite and Tailwind suggest a legacy codebase slowly modernizing. With 19 detected technologies, they're not rebuilding from scratch—they're patching a vessel that still floats.
- 78% direct traffic demonstrates unparalleled brand recognition
- 1.6/5 Trustpilot rating signals critical UX and monetization failures
- Revenue-per-visit ($0.94) suggests untapped monetization potential
- 172 employees for $26.5M revenue = $154K revenue per employee
The Unsexy Unicorn
Evite proves that in consumer tech, habit beats hype. While startups chase viral growth, Evite owns a boring, profitable niche that's nearly impossible to dislodge—until they forget why people kept coming back.
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Open Graph Image
https://g0.evitecdn.com/evite_logo_og_image.png
Meta Tags
Evite: Online Invitations, eCards & Party Ideas
Evite makes bringing people together easy! Send online invitations with free RSVP tracking and eCards by email or text. Get great gift and party ideas too!
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Reviews (20)
WATCHOUT for Auto-Renew on your subscription
My wife and I used Evite last year for a family wedding and paid for the subscription, but did not realize that they automatically setup the subscription as "Auto Renew". I saw a charge for $249.99 on my credit card in July and I am trying to contact customer support as the charge hit my credit card on 6/23/2025. There is no response from them and their FAQ's states that the charges are non-refundable. I know its a mistake on my part, but this is still very bad business practice as I have not used EVITE since last October to create any new invites. 07/09/2025 Changed to 4 as the support team responded and gave me full credit for the automatic renewal 249.99.
The only thing tolerable about Evite is…
The only thing tolerable about Evite is that it has a free version. I have never seen a more poorly implemented product.
Evite is one of the most horrible app
Evite is one of the most horrible app! I have moved away from it as it’s buggy and frustrating!
Terrible
It was just terrible and way overpriced.
DO NOT PURCHASE
For as long as they have been around, the user interface should be smooth and highly intuitive. It is NOT. I woefully regret purchasing a package and will never again do so. Their sign up sheet should be fully integrated and it seems like a bunch of work arounds rather than a seamless carefree experience. I DO NOT recommend it at all. Email and googledocs or trello is MUCH better.
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About evite.com
Evite makes bringing people together easy! Send online invitations with free RSVP tracking and eCards by email or text. Get great gift and party ideas too!
Company Overview
evite.com Social Media
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Technology Stack
evite.com uses 19 technologies across their website including Webflow, Amazon Web Services, AWS CloudFront, Didomi, and more.
CMS
Webflow
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
Didomi
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
New Relic, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
evite.com receives approximately 28.1M monthly visitors and ranks #1,929 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:38 on the site.
The majority of evite.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about evite.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit evite.com directly at https://evite.com.