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Pupil.co: The Invisible Mapping Giant
Why 196 people are building the world's 3D interior database at industrial scale
In a world obsessed with street-level mapping, Pupil.co is quietly digitizing the interiors of our lives—every room, every floor plan, every spatial detail—on an industrial scale. This isn't about cities; it's about the spaces inside.
"They're not mapping the world—they're mapping the spaces where life actually happens, and doing it with the precision of a tech giant on the budget of a startup."
The Industrial-Scale Interior Mapping Play
Pupil.co isn't playing in the sandbox of consumer apps. With $36.7M in revenue and just 196 employees, they've achieved a staggering $187K revenue per employee—numbers that rival enterprise SaaS giants. This is a B2B play for real estate, insurance, and construction industries that need accurate 3D data at scale. Their secret? They don't just capture spaces; they publish them, creating a data moat that becomes more valuable with every interior scanned.
The Traffic Paradox
Here's the fascinating contradiction: a company with $36.7M in revenue gets only 2,364 monthly website visits. This isn't a failure—it's a signal. Pupil.co isn't playing the SEO game for consumers; their traffic profile reveals a high-intent, low-volume B2B engine. The 43% organic search traffic suggests decision-makers are actively searching for spatial data solutions, while the 34% direct traffic indicates a warm pipeline of returning enterprise clients. They're not chasing vanity metrics; they're chasing contracts.
The tech stack tells a story of pragmatic engineering: jQuery and Bootstrap alongside AWS CloudFront and Cloudflare. This isn't a team chasing the latest JavaScript framework—they're focused on delivering reliable, scalable 3D data. The presence of reCAPTCHA and HSTS shows they take security seriously, critical for enterprise clients. The lack of cutting-edge frontend frameworks suggests their engineering resources are concentrated on computer vision and data processing, not flashy UIs.
- Revenue-per-employee ratio ($187K) suggests exceptional operational efficiency
- Traffic profile reveals sophisticated B2B lead generation, not consumer marketing
- Computer vision leadership with Chief Scientist Hao G. at the helm
- Industrial-scale capture capability—this isn't a pilot project company
The Silent Giant of Spatial Data
While competitors chase headlines, Pupil.co is building the infrastructure for the next generation of spatial applications—room by room, floor by floor, at industrial scale.
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Pupil — Digitally mapping the built world
Pupil is a spatial data company. We capture and publish 3D information about real-world interiors. And we do it on an industrial scale.
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Alliance London ordered photos through…
Alliance London ordered photos through their subsidy SPEC, after capturing over 250 properties, the company suddenly removed access to all the photos costing us Thousands of pounds. I have contacted Pupil on several occasions to request access (even willing to pay) but they refuse to reply to repeated emails. Very untrustworthy brand if this is how they carry themselves
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About pupil.co
Pupil is a spatial data company. We capture and publish 3D information about real-world interiors. And we do it on an industrial scale.
Company Overview
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Technology Stack
pupil.co uses 13 technologies across their website including Cloudinary, HSTS, reCAPTCHA, Webflow, and more.
Media
Cloudinary
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
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Performance
Lazy Loading
Traffic & Audience
pupil.co receives approximately 2.4K monthly visitors and ranks #8,020,900 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of pupil.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about pupil.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pupil.co directly at https://pupil.co.