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Pure.app: The Unfiltered Dating App
Analyzing the 72-person team behind the controversial dating app with 521K monthly users
Pure.app doesn't just challenge dating norms—it obliterates them. While competitors obsess over long-term commitment, this 72-person team built a platform where 521,389 monthly users come to 'date, play, misbehave' with radical transparency.
"Pure.app proves that in a market saturated with 'serious' dating apps, there's massive value in being unapologetically casual."
The Unfiltered User Base
Pure's 521K monthly users aren't browsing—they're acting. With 46% direct traffic (people typing pure.app directly), the app has built a loyal base that knows exactly what it wants. The 46% organic search traffic suggests strong brand recognition, but the real story is the 30.4% and 21.7% traffic shares from undefined markets—likely Russia and CIS countries, given the 'пьюр' (Pure) keyword's 2,040 monthly searches. This isn't mainstream dating; it's a niche that's found its tribe.
The Revenue Reality
With $10.1M in revenue from just 72 employees, Pure achieves $140K per employee—remarkable efficiency for a dating app. Compare this to industry giants like Match Group (which operates Tinder) that spend heavily on marketing and infrastructure. Pure's lean operation suggests either a high-margin subscription model or aggressive cost control. The absence of funding data hints at a bootstrapped or self-sustaining operation, which is rare in the capital-intensive dating space.
The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for cross-platform reach without native app overhead, and a heavy reliance on analytics (Google Analytics, Amplitude, Twitter Pixel, DoubleClick Floodlight). This isn't a team building for elegance—they're building for conversion and retention. Every pixel serves a business goal.
- Privacy-first design: Unlike mainstream apps that mine data, Pure's security page emphasizes encryption and anonymity
- Audio/Video chat with strangers: Built-in verification tools reduce catfishing and fake profiles
- Desires matching: Algorithm matches based on specific preferences, not just swipes
- Global reach with localization: 5 top countries (despite 'undefined' labels) show intentional market expansion
Pure.app is the anti-Tinder
In a market where dating apps are becoming increasingly transactional and algorithm-driven, Pure doubles down on human desire and privacy. The 1.4/5 Trustpilot rating isn't a failure—it's proof they're polarizing by design, which is exactly what works in this niche.
What tech stack does Pure use?
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Traffic & Engagement
Rankings
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Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Pure rank for?
5 keywordsHow is Pure's SEO?
Open Graph Image

https://pure.app/assets/pure_landing_preview.png
Meta Tags
Date, play, misbehave. Dating app. : PURE.APP
The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :
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Pure
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Reviews (20)
fake dating app
this app is a joke and I'll never gonna use their service again!
Hey! Sorry to hear Pure didn’t quite do it for you. We’d love to know more about what didn’t work and what you’re after. Send us a note at [email protected] with your thoughts on what Pure could do better – or what you’d rather skip. We read every message and use your feedback to make Pure even better.
Pure is a bad company.
Pure is a bad company.
Hey! Not loving Pure? Ouch. We’re taking notes and keen to improve. Tell us what went wrong, what you’d change, and what your dream dating app looks like. Email us at [email protected], and we’ll read every word. Who knows? We might win you back.
Even worse than normal dating websites.
I expected pure to be more honest and mature. Turned out that it is even worse than "normal" apps. I mean, the idea and design are good enough, but users... I am out
Hey! Sorry to hear no one’s quite sparked your interest yet. We’re here to help! Pure’s got loads of ways to start your ideal connection, like using filters in the feed to fine-tune your preferences – from height and age to shared vibes, interests and desires. If you’ve got a sec, drop us an email at [email protected] with your thoughts — we’d love to hear what you’re looking for! And if anyone’s crossed a line, let us know straight away. To keep things adventurous around here, we need to make sure it's comfortable and safe. We look at every message and take this stuff seriously.
Purely a scam
Pure feels misleading at best. The initial “membership fee” doesn’t actually unlock meaningful functionality — it just gives you the opportunity to spend even more money. Nearly every interaction and feature sits behind additional paywalls, and that isn’t made clear upfront. You only discover how limited the membership is after you’ve already paid. It comes across less like transparency and more like bait-and-switch, which left a really bad taste. Also, there is no "24/7 support" or perhaps they stop talking once you ask about these shady practices. So I was forced to have my bank refund my purchase. AVOID AT ALL COSTS. And note: They will reply with how it's NOT a scam, but check out their overall review score here. Don't buy it.
Hey! Nope, no scams here. Just so you know: with a Pure subscription, you’re all set for boundless dating — no sneaky fees, no limits. See everyone who’s liked you, set your location anywhere, and use filters to find your perfect match. Here’s how to make the most of Pure and line up your next date: - Craft your ad: Share who and what you’re after and a bit about yourself. - Complete your profile: Add photos and what gets you going. - Like to your heart’s content: Pure’s feed is endless, so like away! - Check your likes: When it’s mutual, you’ll get a timed chat. You can turn off the timer if you both agree. - Set any location: Pure has no borders — meet people wherever you fancy. - Use filters: Fine-tune your feed to find those who match your vibe. Questions? Drop us a line at [email protected] — we’re always here to help!
Bots are really annoying damn
Bots are really annoying damn
Hey! What made you think they were bots? Maybe they just haven’t replied yet. It happens! If no one is liking your ad, try making it stand out by updating your photo or text. Sometimes, profiles with great photos get mistaken for bots. But Pure is full of real people. We don’t create fake accounts because we value our community. Plus, it’s against App Store and Google Play rules, and we always play fair. Contact us at [email protected], we can assist you!
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About pure.app
The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :
Company Overview
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Email Addresses
Technology Stack
pure.app uses 16 technologies across their website including HSTS, Cloudflare, CookieYes, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Snapchat Pixel, Twitter Pixel
Analytics & Marketing
Amplitude, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, Open Graph, PWA
Traffic & Audience
pure.app receives approximately 521.4K monthly visitors and ranks #78,339 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:44 on the site.
The majority of pure.app's traffic comes from undefined, undefined, .
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This page provides publicly available information about pure.app. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pure.app directly at https://pure.app.