9:41
pure.app
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pure.app favicon

pure.app

16 technologies
VerifiedGrowingVisit521.4K/mo$10M7216 Tech7 Leads
Deep Dive

Pure.app: The Unfiltered Dating App

Analyzing the 72-person team behind the controversial dating app with 521K monthly users

Pure.app doesn't just challenge dating norms—it obliterates them. While competitors obsess over long-term commitment, this 72-person team built a platform where 521,389 monthly users come to 'date, play, misbehave' with radical transparency.

521K
monthly active users
72
employees
$10.1M
annual revenue
46%
direct traffic (loyalty)

"Pure.app proves that in a market saturated with 'serious' dating apps, there's massive value in being unapologetically casual."

The Unfiltered User Base

Pure's 521K monthly users aren't browsing—they're acting. With 46% direct traffic (people typing pure.app directly), the app has built a loyal base that knows exactly what it wants. The 46% organic search traffic suggests strong brand recognition, but the real story is the 30.4% and 21.7% traffic shares from undefined markets—likely Russia and CIS countries, given the 'пьюр' (Pure) keyword's 2,040 monthly searches. This isn't mainstream dating; it's a niche that's found its tribe.

The Revenue Reality

With $10.1M in revenue from just 72 employees, Pure achieves $140K per employee—remarkable efficiency for a dating app. Compare this to industry giants like Match Group (which operates Tinder) that spend heavily on marketing and infrastructure. Pure's lean operation suggests either a high-margin subscription model or aggressive cost control. The absence of funding data hints at a bootstrapped or self-sustaining operation, which is rare in the capital-intensive dating space.

The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for cross-platform reach without native app overhead, and a heavy reliance on analytics (Google Analytics, Amplitude, Twitter Pixel, DoubleClick Floodlight). This isn't a team building for elegance—they're building for conversion and retention. Every pixel serves a business goal.

  • Privacy-first design: Unlike mainstream apps that mine data, Pure's security page emphasizes encryption and anonymity
  • Audio/Video chat with strangers: Built-in verification tools reduce catfishing and fake profiles
  • Desires matching: Algorithm matches based on specific preferences, not just swipes
  • Global reach with localization: 5 top countries (despite 'undefined' labels) show intentional market expansion
No public funding rounds
High employee efficiency ($140K revenue/employee)
Low Trustpilot rating (1.4/5)
Strong direct traffic (46%) indicating loyalty
Limited brand recognition in Western markets
Niche positioning with global reach

Pure.app is the anti-Tinder

In a market where dating apps are becoming increasingly transactional and algorithm-driven, Pure doubles down on human desire and privacy. The 1.4/5 Trustpilot rating isn't a failure—it's proof they're polarizing by design, which is exactly what works in this niche.

What tech stack does Pure use?

26 detected
Security1
Cloud & Hosting1
Privacy & Consent1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
T
Twitter Pixel
S
Snapchat Pixel
G
Google Tag Manager
A
Amplitude
G
Google Analytics
T
Twitter Ads
S
Snapchat
T
Twitter/X

How much traffic does Pure get?

Traffic & Engagement

482.9K
Monthly Visits
-12.7%
3.2
Pages/Visit
8:11
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend-23%
628.5K
Oct 2025
Oct
553.4K
Nov 2025
Nov
482.9K
Dec 2025
Dec

Rankings

#89,424
Global Rank
#78,068
United States Rank
Wellness
Category

Backlinks & Authority

45.5K
Backlinks
3.6K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+78%
25.5K
Jul 2025
Jul
26.3K
Aug 2025
Aug
26.1K
Sep 2025
Sep
29.5K
Oct 2025
Oct
43.4K
Nov 2025
Nov
45.5K
Dec 2025
Dec

Search Traffic

Organic
95.4K

Top Organic Keywords

#5pure
60,500 vol9.0%
#1pure dating
2,400 vol8.2%
#1pure app
6,600 vol7.0%
#1sex app
12,100 vol6.8%
#3sex apps
14,800 vol4.1%

Where is Pure's audience located?

🇺🇸United States19.8%
🇷🇺Russia18.2%
🇮🇳India8.7%
🇺🇦Ukraine6.0%
🇬🇧United Kingdom5.7%

Who competes with Pure?

Device Distribution

Desktop33.0%
Mobile67.0%

What keywords does Pure rank for?

5 keywords
1pure app7.5K vol$1.33
2пьюр2.0K vol$0.61
3pure75.9K vol$1.43
4pure dating app2.3K vol$1.98
5pure dating1.4K vol$1.94

How is Pure's SEO?

Open Graph Image

OG Image preview
og:image

https://pure.app/assets/pure_landing_preview.png

Meta Tags

title45 chars

Date, play, misbehave. Dating app. : PURE.APP

description209 chars

The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :

languageEN

H1 Tags

h1Date, play, misbehave

What is Pure's revenue?

$10M
Annual Revenue
72
22%
Employees
$140K
Revenue/Employee

Who works at Pure?

Loading leads...

What do customers think of Pure?

Pure

Pure

1.4
84 reviews
✓ Claimed

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
8/2/2023

Contact Information

Address:
Steinhauserstrasse 74
Zug, CH

Reviews (20)

Filter by rating:
Amber Shaw
9/11/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 8/26/2025
fake dating app

this app is a joke and I'll never gonna use their service again!

Company Response9/11/2025

Hey! Sorry to hear Pure didn’t quite do it for you. We’d love to know more about what didn’t work and what you’re after. Send us a note at [email protected] with your thoughts on what Pure could do better – or what you’d rather skip. We read every message and use your feedback to make Pure even better.

Dwayne Pratt
9/23/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/19/2025
Pure is a bad company.

Pure is a bad company.

Company Response9/24/2025

Hey! Not loving Pure? Ouch. We’re taking notes and keen to improve. Tell us what went wrong, what you’d change, and what your dream dating app looks like. Email us at [email protected], and we’ll read every word. Who knows? We might win you back.

Fariba
1/20/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/20/2026
Even worse than normal dating websites.

I expected pure to be more honest and mature. Turned out that it is even worse than "normal" apps. I mean, the idea and design are good enough, but users... I am out

Company Response1/20/2026

Hey! Sorry to hear no one’s quite sparked your interest yet. We’re here to help! Pure’s got loads of ways to start your ideal connection, like using filters in the feed to fine-tune your preferences – from height and age to shared vibes, interests and desires. If you’ve got a sec, drop us an email at [email protected] with your thoughts — we’d love to hear what you’re looking for! And if anyone’s crossed a line, let us know straight away. To keep things adventurous around here, we need to make sure it's comfortable and safe. We look at every message and take this stuff seriously.

Matt K
1/20/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/15/2026
Purely a scam

Pure feels misleading at best. The initial “membership fee” doesn’t actually unlock meaningful functionality — it just gives you the opportunity to spend even more money. Nearly every interaction and feature sits behind additional paywalls, and that isn’t made clear upfront. You only discover how limited the membership is after you’ve already paid. It comes across less like transparency and more like bait-and-switch, which left a really bad taste. Also, there is no "24/7 support" or perhaps they stop talking once you ask about these shady practices. So I was forced to have my bank refund my purchase. AVOID AT ALL COSTS. And note: They will reply with how it's NOT a scam, but check out their overall review score here. Don't buy it.

Company Response1/20/2026

Hey! Nope, no scams here. Just so you know: with a Pure subscription, you’re all set for boundless dating — no sneaky fees, no limits. See everyone who’s liked you, set your location anywhere, and use filters to find your perfect match. Here’s how to make the most of Pure and line up your next date: - Craft your ad: Share who and what you’re after and a bit about yourself. - Complete your profile: Add photos and what gets you going. - Like to your heart’s content: Pure’s feed is endless, so like away! - Check your likes: When it’s mutual, you’ll get a timed chat. You can turn off the timer if you both agree. - Set any location: Pure has no borders — meet people wherever you fancy. - Use filters: Fine-tune your feed to find those who match your vibe. Questions? Drop us a line at [email protected] — we’re always here to help!

Harry T
1/18/2026
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 1/18/2026
Bots are really annoying damn

Bots are really annoying damn

Company Response1/20/2026

Hey! What made you think they were bots? Maybe they just haven’t replied yet. It happens! If no one is liking your ad, try making it stand out by updating your photo or text. Sometimes, profiles with great photos get mistaken for bots. But Pure is full of real people. We don’t create fake accounts because we value our community. Plus, it’s against App Store and Google Play rules, and we always play fair. Contact us at [email protected], we can assist you!

Frequently Asked Questions about Pure

What is Pure's Revenue?
Pure generates approximately $10M in annual revenue. With 72 employees, that's $140,000 per employee.
What does Pure do?
The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :
How fast is Pure growing?
Pure has declined by 12.7% in the last 6 months according to traffic data. employee count has changed by 22% year over year.
How do people interact with Pure?
When visiting Pure, visitors view an average of 3.2 pages per visit, and spend around 8:11 on the site, and the bounce rate is 60.6%.
How do people find Pure?
387.5K people (80%) visit Pure directly. 95.4K (20%) find them through organic search.
Who uses Pure?
Pure's top market is United States with 95.4K visitors (19.8%). Russian Federation is 2nd with 87.9K (18.2%). India is 3rd with 41.9K (8.7%).
What technologies does Pure use?
Pure uses 16 technologies across their website including Security, Cloud & Hosting, Privacy & Consent. Key technologies include HSTS, Cloudflare, CookieYes.
Who are Pure's competitors?
Pure's main competitors include Applied Research. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pure?
Pure has a Trustpilot score of 1.4 out of 5 (1 stars) based on 84 customer reviews.

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How to contact Pure?

Social Profiles

Contact Information

What are Pure's key pages?

Export pure.app Data

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Raw JSON Data

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About pure.app

The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :

Company Overview

pure.app
Website
computers_electronics_and_technology
Industry
#78,339
Global Rank
521.4K
Monthly Visitors
16
Technologies
7+
Employees

pure.app Social Media

Contact pure.app

Email Addresses

Technology Stack

pure.app uses 16 technologies across their website including HSTS, Cloudflare, CookieYes, and more.

Security

HSTS

Cloud & Hosting

Cloudflare

Privacy & Consent

CookieYes

Advertising

DoubleClick Floodlight, Snapchat Pixel, Twitter Pixel

Analytics & Marketing

Amplitude, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, Open Graph, PWA

Traffic & Audience

521.4K
Monthly Visits
44%
Bounce Rate
5.1
Pages/Visit
3:44
Avg. Duration

pure.app receives approximately 521.4K monthly visitors and ranks #78,339 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:44 on the site.

The majority of pure.app's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pure.app?
The best dating app for open-minded people | Privacy and Security | Safe space | Straight-forward communication | Desires matching | Audio and Video chats with strangers | Dating around the Globe |: PURE.APP :
What technologies does pure.app use?
pure.app uses 16 technologies including HSTS, Cloudflare, and 10 more. View the full tech stack analysis above.
How do I contact pure.app?
You can contact pure.app via email at [email protected] or through their contact page.
What are pure.app's social media accounts?
pure.app is active on tiktok, instagram. You can find links to all their social media profiles in the social section above.
Is pure.app hiring?
Check pure.app's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is pure.app?
pure.app receives approximately 521.4K monthly visitors and ranks #78,339 globally. Traffic is growing by 28.3% month-over-month.

Related Searches

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This page provides publicly available information about pure.app. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pure.app directly at https://pure.app.