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puregym.com
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puregym.com

15 technologies
VerifiedGrowingVisit3.6M/mo$1.6B4.1K15 Tech
Deep Dive

PureGym: The Data-Driven Fitness Disruptor

How 3.5M monthly visitors and a no-contract model built a £1.5B fitness empire

While luxury gym chains chase exclusivity, PureGym has built a £1.5B empire on radical accessibility. With 3.5M monthly visitors and a 24/7 no-contract model, they've become the antithesis of the traditional fitness industry.

$1.56B
Annual Revenue
3.57M
Monthly Visits
62%
Organic Traffic
474K
Backlinks

"PureGym doesn't sell fitness; they sell frictionless access to it."

The SEO Moat Strategy

With 62% organic traffic and 474K backlinks, PureGym dominates search. They rank #1 for 'puregym' (164K searches/month) and even capture competitors' traffic with 'blink fitness' (30K searches). This isn't accidental—it's a deliberate strategy to own the 'budget gym' search landscape entirely.

The No-Contract Revolution

PureGym's 4,121 employees service a model that eliminates the industry's biggest friction point: contracts. Their Trustpilot score of 3.9/5 from 65K+ reviews suggests they've cracked the code on balancing affordability with experience. Every data point—from 24/7 access to fitness classes included—reinforces their 'no barriers' philosophy.

The tech stack reveals their operational efficiency: Tailwind CSS for rapid UI iteration, PWA for mobile-first engagement, and Cloudflare for global performance. They're not just building gyms—they're building a scalable digital infrastructure that can support 3.5M monthly visits with minimal friction.

  • Dominates budget gym search with 62% organic traffic
  • No-contract model removes the industry's biggest conversion barrier
  • 24/7 access + classes included = value stacking that competitors can't match
No luxury amenities
24/7 access
No personal trainers included
Fitness classes included
No long-term contracts
No cancellation fees

PureGym's Real Innovation Isn't Fitness—It's Frictionless Economics

They've turned the gym from a luxury service into a utility, with data proving that accessibility beats exclusivity every time.

What tech stack does Puregym use?

19 detected
Security1
Cloud & Hosting1
A/B Testing1
Tag Managers1
Performance1
Web Standards2
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
N
New Relic

How much traffic does Puregym get?

Traffic & Engagement

5.3M
Monthly Visits
+36.9%
2.9
Pages/Visit
4:11
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+27%
4.2M
Oct 2025
Oct
3.9M
Nov 2025
Nov
5.3M
Dec 2025
Dec

Rankings

#10,919
Global Rank
#467
United Kingdom Rank
Wellness
Category

Backlinks & Authority

474.9K
Backlinks
11.3K
Ref. Domains
65
Authority Score
Low
Penalty Risk
Backlinks Trend-4%
494.3K
Jul 2025
Jul
483.8K
Aug 2025
Aug
479.9K
Sep 2025
Sep
466.7K
Oct 2025
Oct
482.8K
Nov 2025
Nov
474.9K
Dec 2025
Dec

Search Traffic

Organic
3.4M
Paid
34.5K

Top Organic Keywords

#1puregym
301,000 vol10.9%
#1pure gym
201,000 vol7.3%
#1puregym day pass
22,200 vol0.8%
#1puregym membership
22,200 vol0.8%
#1puregym memberships
18,100 vol0.7%

Where is Puregym's audience located?

🇬🇧United Kingdom82.9%
🇺🇸United States11.2%
🇷🇴Romania1.0%
🇨🇦Canada0.6%
🇪🇸Spain0.5%

Device Distribution

Desktop11.9%
Mobile88.1%

What keywords does Puregym rank for?

5 keywords
1puregym164.9K vol$0.32
2pure gym52.3K vol$0.40
3blink fitness30.5K vol$1.69
4gym pure gym7.9K vol$0.40
5puregym day pass3.2K vol$0.30

How is Puregym's SEO?

Open Graph Image

OG Image preview
og:image

https://www.puregym.com/media/nvufkbt0/gym-equipment-3.jpg?quality=80

Meta Tags

title56 chars

Cheap 24 Hour Gym Memberships UK | No Contract | PureGym

description156 chars

Join PureGym today to achieve your fitness goals. With Fitness Classes Included & No Contract, our 24 hour gyms have it all. Everybody Welcome - Join today!

og:title

Cheap 24 Hour Gym Memberships UK | No Contract

languageEN-GB

What is Puregym's revenue?

$1.6B
Annual Revenue
4,121
2%
Employees
$378K
Revenue/Employee
Leeds, UK
Headquarters

Who works at Puregym?

Loading leads...

What do customers think of Puregym?

PureGym UK

PureGym UK

3.9
65,618 reviews
✓ Claimed

Categories

Fitness Center#11Gym#15

Activity & Engagement

Reply Rate
97.1830985915493%
Avg. Reply Time
4.0 days
Claimed Date
7/15/2015

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
John
1/19/2026
🇬🇧 United Kingdom13 reviewsAFSv2Verified
Experience date: 10/9/2025
Easy process

Easy process

Kar
1/19/2026
🇬🇧 United Kingdom6 reviewsBasicLinkVerified
Experience date: 1/19/2026
Such a friendly atmosphere @ pure gym Keighley

Amazing staff/pts always there if you need advice very welcoming & friendly. The gym is fantastic roomy plenty of equipment for all ages & abilities. @puregym Keighley

RoyVerified
1/19/2026
🇬🇧 United Kingdom80 reviewsOrganicUnverified
Experience date: 1/19/2026
Great gym

I have always found pure gym to have great equipment at a great price

KW
1/18/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/16/2026
I absolutely love Cycle class with…

I absolutely love Cycle class with Jack! Such a good cardio workout and Jack really keeps you motivated throughout.

Jay Jay
1/18/2026
🇬🇧 United Kingdom2 reviewsBasicLinkVerified2 reviews on this domain
Experience date: 1/17/2026
It was amazing but unfortunately the…

It was amazing but unfortunately the lift was NOT working

Frequently Asked Questions about Puregym

What is Puregym's Revenue?
Puregym generates approximately $1.6B in annual revenue. With 4,121 employees, that's $378,000 per employee.
What does Puregym do?
Join PureGym today to achieve your fitness goals. With Fitness Classes Included & No Contract, our 24 hour gyms have it all. Everybody Welcome - Join today!
How fast is Puregym growing?
Puregym has grown by 36.9% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Puregym?
When visiting Puregym, visitors view an average of 2.9 pages per visit, and spend around 4:11 on the site, and the bounce rate is 59.4%.
How do people find Puregym?
1.9M people (36%) visit Puregym directly. 3.4M (63%) find them through organic search. 34.5K (1%) come through paid advertising.
Who uses Puregym?
Puregym's top market is United Kingdom with 4.4M visitors (82.9%). United States is 2nd with 594.0K (11.2%). Romania is 3rd with 51.5K (1.0%).
What technologies does Puregym use?
Puregym uses 15 technologies across their website including Security, CMS, Cloud & Hosting. Key technologies include HSTS, Contentful, WordPress, Cloudflare.
Who are Puregym's competitors?
Puregym's main competitors include Virgin Active. These companies operate in similar markets and compete for the same customer base.
What do customers think of Puregym?
Puregym has a Trustpilot score of 3.9 out of 5 (4 stars) based on 65,618 customer reviews.

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About puregym.com

Join PureGym today to achieve your fitness goals. With Fitness Classes Included & No Contract, our 24 hour gyms have it all. Everybody Welcome - Join today!

Company Overview

puregym.com
Website
health
Industry
#14,051
Global Rank
3.6M
Monthly Visitors
15
Technologies

Contact puregym.com

Technology Stack

puregym.com uses 15 technologies across their website including HSTS, Contentful, WordPress, Cloudflare, and more.

Security

HSTS

CMS

Contentful, WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight

A/B Testing

AB Tasty

Tag Managers

Tealium

Traffic & Audience

3.6M
Monthly Visits
42%
Bounce Rate
4.3
Pages/Visit
2:48
Avg. Duration

puregym.com receives approximately 3.6M monthly visitors and ranks #14,051 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:48 on the site.

The majority of puregym.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is puregym.com?
Join PureGym today to achieve your fitness goals. With Fitness Classes Included & No Contract, our 24 hour gyms have it all. Everybody Welcome - Join today!
What technologies does puregym.com use?
puregym.com uses 15 technologies including HSTS, Contentful, WordPress, and 9 more. View the full tech stack analysis above.
What are puregym.com's social media accounts?
puregym.com is active on tiktok, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is puregym.com hiring?
Check puregym.com's careers page for current job openings and opportunities.
How popular is puregym.com?
puregym.com receives approximately 3.6M monthly visitors and ranks #14,051 globally. Traffic is growing by 23.4% month-over-month.

Related Searches

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This page provides publicly available information about puregym.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit puregym.com directly at https://puregym.com.