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Purestream: The 15-Person Bet on Latent Liquidity
A $2M revenue fintech challenging institutional trading's status quo with algorithmic efficiency
In a market saturated with high-frequency trading giants and institutional behemoths, Purestream is making a bold, counterintuitive bet: that the real edge isn't in speed, but in unlocking the 'latent liquidity' trapped inside existing algorithms. With just 15 employees and $2M in revenue, this isn't a story of scale—it's a story of surgical precision.
"Purestream isn't building another trading platform; it's building a release valve for the algorithms already sitting idle."
The 15-Person Powerhouse
The team composition reveals a legal-first, engineering-second strategy. With Aaron Krieger (General Counsel) and Michelle Kernan (Director of Finance) on the leadership team, Purestream is architecting compliance and financial rigor into its DNA from day one. Sheelesh Sharma (Director of Engineering) leads a lean technical build, while Sean Hoover (COO) and Adrian Astiz (Director) handle execution. This isn't a garage startup; it's a deliberate, corporate-grade operation in stealth mode.
The Traffic Paradox
With only 2,700 monthly visits and a global rank of ~5.9M, Purestream is virtually invisible to the public web. Yet, 42% of its traffic is direct—a telltale sign of a B2B operation serving a small, high-value client base. The 39% organic search traffic is likely driven by the brand term 'purestream' (9,980 monthly searches), indicating that while discovery is low, intent is high. They aren't casting a wide net; they're spearfishing.
The tech stack—Gatsby, Bootstrap, DaisyUI, Slick—suggests a modern, front-end-heavy web application built for performance and rapid iteration. The absence of heavy enterprise frameworks points to a focus on user experience and algorithmic logic over backend complexity. It's a stack built for speed, not for scale, aligning perfectly with a niche, high-margin service model.
- Niche Focus: Targets the 'latent liquidity' problem, a specific pain point in institutional algorithmic trading.
- Legal-First Leadership: General Counsel and Finance Director on the core team signals a deep understanding of regulatory complexity.
- Capital Efficiency: $2M revenue with 15 employees implies high per-employee revenue, a sign of a capital-efficient model.
- Direct Traffic Dominance: 42% direct traffic indicates a loyal, likely enterprise, client base that seeks them out specifically.
The Quiet Giant in Algorithmic Efficiency
Purestream is proving that in fintech, a focused team and a proprietary edge can outmuscle scale and visibility. They're not taking back the market—they're quietly owning a piece of it.
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Purestream - Take Back the Market
A new way to execute that releases the latent liquidity in algorithms.
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About purestream.tech
A new way to execute that releases the latent liquidity in algorithms.
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purestream.tech uses 8 technologies across their website including Font Awesome, HSTS, Google Analytics, and more.
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purestream.tech receives approximately 2.7K monthly visitors and ranks #5,956,826 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:41 on the site.
The majority of purestream.tech's traffic comes from undefined, .
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