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QCOSS: The Invisible Infrastructure of Queensland's Social Sector
How a $7.8M non-profit powers social services with 56 employees and a digital-first strategy
While tech startups chase unicorn valuations, QCOSS quietly operates as the essential operating system for Queensland's entire social service sector. With just 56 employees and $7.8M in revenue, they're not building apps—they're building equality infrastructure.
"QCOSS isn't just a membership organization—they're the intelligence layer connecting 56 employees to thousands of social service providers across Queensland."
The Digital-First Peak Body
QCOSS has built a surprisingly sophisticated digital footprint. With 56% organic search traffic and a modern tech stack including Tailwind CSS, GSAP, and Bootstrap, they're outperforming many tech companies in digital reach. Their search data reveals a sector hungry for intelligence—'grants' drives 18,080 monthly searches, while their own 'State of the Sector' reports command 80 monthly searches from engaged professionals.
The Multiplier Effect
With only 56 employees, QCOSS must punch far above its weight. Their model is pure leverage: every policy officer, researcher, and communications staffer serves as a force multiplier for thousands of frontline organizations. The LinkedIn presence and YouTube channel (@QCOSS_) aren't vanity metrics—they're critical infrastructure for sector-wide knowledge sharing.
The leadership team, including CEO Aimee McVeigh and Executive Director Scott Brown, has made a strategic bet: they're building a modern, scalable advocacy platform rather than a traditional bureaucratic peak body. Their tech stack choices (jQuery, core-js, Ant Design) suggest a team that values accessibility and performance over flashy innovation.
- Dominates search for critical sector intelligence with 'State of the Sector' reports
- Leverages modern web tech to punch above weight class in digital presence
- Operates as the connective tissue between government and 1000+ service providers
- Maintains 34% direct traffic—strong brand recognition in a fragmented sector
The Real Opportunity
QCOSS proves that mission-driven organizations can build digital infrastructure that scales. The question isn't whether they can grow—it's whether they'll recognize their own leverage and double down on the intelligence products that already command search demand.
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QCOSS is Queensland’s peak body for the social service sector. Our vision is to achieve equality, opportunity and wellbeing for every person, in every community.
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About qcoss.org.au
QCOSS is Queensland’s peak body for the social service sector. Our vision is to achieve equality, opportunity and wellbeing for every person, in every community.
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qcoss.org.au uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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qcoss.org.au receives approximately 6.6K monthly visitors and ranks #3,106,683 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
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