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QIMA: The Invisible Guardian of Global Trade
How a $211M inspection giant quietly powers the products you trust every day
Every time you buy a certified organic snack or a safely-tested electronic device, there's a high probability QIMA's digital infrastructure touched that supply chain. While consumers obsess over brands, this 2,213-employee behemoth operates in the invisible but critical layer of trust that makes global commerce possible.
"QIMA doesn't sell products—it sells the absence of risk. And in a world of supply chain chaos, that's more valuable than gold."
The Platform That Ate Supply Chains
With 44% organic search traffic and 45% direct traffic, QIMA has achieved what most B2B services dream of: brand-driven growth. Their top keyword 'aql' (6,700 monthly searches) reveals their dominance in quality control methodology. They're not just a service—they're the vocabulary of an entire industry.
Serving the Risk-Averse Giants
Their client base spans consumer products, food, and life sciences—industries where a recall can cost millions and destroy decades of brand equity. When Pierre-Nicolas DISSER and Sebastien Breteau built this, they targeted the most paranoid, compliance-obsessed buyers on earth. That's why their 209K monthly visits convert into serious revenue, not just tire-kickers.
The tech stack tells a story of modern B2B scale: Tailwind CSS, Vite, Contentful, and Zendesk. They're not building legacy monoliths—they're assembling a best-in-class cloud ecosystem. The presence of HSTS and Google Analytics 4 shows they understand both security and data-driven optimization, critical for a company that literally measures quality.
- Owns the 'AQL' keyword conversation (6,700 searches/month)—they're the authority, not just a participant
- 45% direct traffic proves enterprise clients don't comparison shop—they come back to QIMA by default
- 2,213 employees suggests they're not just a tech platform but a massive field operations network
- Social presence across Twitter, LinkedIn, YouTube signals B2B content machine operating at scale
The Ultimate B2B Moat: Being Boringly Essential
QIMA wins by being invisible infrastructure, not flashy tech. Their moat isn't code—it's trust at scale.
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Testing, Inspection, Certification, Compliance Solutions | QIMA
QIMA offers quality control, compliance and ESG solutions to help ensure product and supplier safety and performance. Learn how we help consumer products, food and life sciences companies make products consumers can trust.
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About qima.com
QIMA offers quality control, compliance and ESG solutions to help ensure product and supplier safety and performance. Learn how we help consumer products, food and life sciences companies make products consumers can trust.
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Technology Stack
qima.com uses 15 technologies across their website including Wistia, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
CDN
unpkg
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
qima.com receives approximately 209.6K monthly visitors and ranks #189,561 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:18 on the site.
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