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Qualifacts: The Quiet Giant of Behavioral Health EHR
How a $218M revenue company dominates a niche, yet massive, market.
While Silicon Valley chases the latest AI hype, Qualifacts quietly powers the digital backbone of behavioral health across the United States. With over $218M in revenue and a 1,000-person team, this isn't a startup—it's an entrenched infrastructure play that most outsiders have never heard of.
"In the EHR world, retention is everything—and Qualifacts owns the login screen for thousands of clinicians daily."
The Search Moat
The traffic data reveals a fascinating pattern: 64% of traffic is direct. This isn't a growth-hacked B2C app; it's a mission-critical tool. Users aren't 'browsing'—they are logging in to manage patient care. The top organic keyword isn't a generic term like 'EHR software,' but a branded product: 'crediblebh' with 24,650 monthly searches. They have successfully acquired and integrated legacy brands, capturing search intent across different user bases.
The Product Ecosystem
Qualifacts isn't just one product; it's a portfolio strategy. By maintaining distinct brands like 'CareLogic' and 'Credible' under the Qualifacts umbrella, they serve different segments of the behavioral health market without forcing a one-size-fits-all solution. This creates a powerful cross-sell opportunity and defends against competitors who only offer a single platform.
The behavioral health EHR market is notoriously complex, burdened by strict compliance requirements (HIPAA, 42 CFR Part 2) and fragmented workflows. Qualifacts has built its stack not just to record data, but to manage the specific nuances of mental health workflows—intake, billing, and outcome tracking—that generic EHRs often bungle.
- Brand Consolidation: Successfully integrating legacy acquisitions (Credible, InSync) without losing organic search equity.
- High-Friction Domain: The 64% direct traffic indicates high user stickiness and low churn—a rarity in SaaS.
- Niche Dominance: Ranking for specific compliance terms ('insync qualifacts hippa compliance') suggests they are the default answer for regulated entities.
The Unsexy Infrastructure Play
Qualifacts proves that in regulated industries, trust and legacy integration beat feature velocity every time.
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Behavioral Health EHR Software | Electronic Health Record Solutions
Leading behavioral health EHR software and electronic healthcare record solutions built to modernize care, manage workflows and improve patient outcomes.
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About qualifacts.com
Leading behavioral health EHR software and electronic healthcare record solutions built to modernize care, manage workflows and improve patient outcomes.
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qualifacts.com uses 23 technologies across their website including Wistia, Font Awesome, PHP, and more.
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Wistia
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PHP
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Framer, WordPress
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Cloudflare
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Traffic & Audience
qualifacts.com receives approximately 83.3K monthly visitors and ranks #421,123 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 3:36 on the site.
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