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QuoteWell: The Tech-Enabled Insurance Disruptor
A $37M bet on modernizing the wholesale insurance middleman
Insurance wholesale is a $500B+ industry stuck in the 1990s, buried in emails and spreadsheets. QuoteWell is betting $37M to build the operating system for this antiquated market, blending tech with human touch to empower independent agents.
"QuoteWell isn't just digitizing insurance wholesale—they're redefining the broker's role in a digital-first ecosystem."
The Human-Tech Hybrid Model
QuoteWell's 49-person team operates at the intersection of technology and relationship-driven sales. Their unique approach—using tech to handle the commoditized parts of wholesale brokerage while keeping human experts for complex binders—creates a defensible moat against pure-play tech competitors.
The Growth Trajectory
With 320 monthly visits and 21% organic traffic, QuoteWell's digital presence is still nascent. However, their $37M war chest suggests aggressive expansion ahead. The search volume for 'joey bouchard quotewell' (120/month) indicates strong founder-led brand building in a space where trust is currency.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid iteration, Tailwind for modern UI, and Google Analytics for data-driven decisions. This isn't a Silicon Valley startup chasing shiny tech—they're building for insurance professionals who need reliability over buzzwords.
- Tech-enabled wholesale brokerage bridging legacy systems with modern UX
- Founder Joey Bouchard's personal brand driving 120 monthly searches
- Binding authority specialization with dedicated leadership (Lorrie Cheshier, Ryan Taylor)
- Careers page on AshbyHQ signals serious talent acquisition strategy
QuoteWell represents a classic infrastructure play
They're not disrupting insurance—they're modernizing the plumbing. With $37M in funding and a focused team, they're positioned to capture the inevitable digital transformation of wholesale brokerage. The question isn't if the market moves this direction, but how quickly incumbents can catch up.
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Tech-Enabled Wholesale Insurance Brokerage | QuoteWell
QuoteWell modernizes wholesale insurance, blending cutting-edge tech with a human touch, empowering agents and producers with the tools they need to thrive.
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About quotewell.com
QuoteWell modernizes wholesale insurance, blending cutting-edge tech with a human touch, empowering agents and producers with the tools they need to thrive.
Company Overview
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Technology Stack
quotewell.com uses 19 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Forms
JotForm, Typeform
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
quotewell.com receives approximately 320 monthly visitors. The website has a bounce rate of 65% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:57 on the site.
The majority of quotewell.com's traffic comes from .
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