While the tech world obsesses over cloud giants and AI startups, RAD has spent decades quietly building the industrial nervous system that keeps global infrastructure alive. They're not chasing hype—they're securing power grids, oil rigs, and telecom backbones.

"RAD doesn't sell dreams—they sell hardened industrial routers that survive explosions, not just buzzwords."

The traffic data tells a fascinating story: 42% direct traffic means customers type 'rad.com' directly. This isn't a discovery play—it's a relationship business. When a utility engineer in rural Alberta needs a firmware update for their network, they don't Google 'industrial routers'; they go straight to RAD. That's brand loyalty earned through decades of reliability, not marketing spend.

• Revenue-per-employee: ~$455K—exceptionally high for industrial hardware
• Direct traffic dominance signals enterprise lock-in, not viral growth
• Niche keywords like 'can you run lora and halow right nest to eachother' reveal deep technical queries from real users, not SEO fluff
• Leadership team includes engineers, not just executives—Udy Kashkash leads with technical credibility