radians.com
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Radians: The Unsung PPE Powerhouse
A $35M revenue company with 270 employees that dominates industrial safety gear
In the shadow of industrial giants, Radians operates a $35M revenue machine that manufactures the gloves, glasses, and gear that literally keep workers alive. With 270 employees and a 51% organic search moat, this isn't a startup—it's a quietly dominant force in the $25B PPE market.
"Radians isn't selling fashion—they're selling survival, and their 51% organic search traffic proves they own the safety conversation."
The Leadership DNA
The executive bench reads like a masterclass in industrial operations. CFO Ruth Tutor and VP Finance Drew Johnson anchor the financial discipline, while Wes Mooney (Retail Sales) and Dave Larimer (Industrial Sales) run two distinct revenue engines. This isn't a founder-led gamble—it's a professionally managed operation that knows its B2B and B2C lanes intimately.
The Traffic Moat
With 51% of traffic coming from organic search, Radians has built a defensive moat around safety keywords. Their top search term 'radians' drives 10,910 monthly searches alone—brand recognition that competitors would pay millions to replicate. The 42% direct traffic confirms they're not just found; they're sought out by name.
The tech stack reveals a pragmatic, performance-focused approach. They use jQuery and Bootstrap—proven, battle-tested tools rather than bleeding-edge frameworks. Tailwind CSS and DaisyUI suggest modern frontend development without over-engineering. The presence of PWA technology and lazy loading shows they're optimizing for field workers who might access product specs on mobile devices in harsh environments.
- Dual Revenue Streams: Retail (DeWalt partnership) and Industrial sales channels
- Brand Authority: 'radians' keyword dominates 10K+ monthly searches
- Operational Scale: 270 employees generating $130K revenue per employee
- Traffic Quality: 51% organic + 42% direct = 93% non-paid acquisition
The Quiet Giant Strategy
Radians proves you don't need hype when you have revenue, reach, and a product that literally saves lives.
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Open Graph Image
https://www.radians.com/hubfs/Radians%20Exceed%20The%20Standards_1200x630.jpg
Meta Tags
Radians - National Personal Safety Manufacturer
As a leader in PPE manufacturing, we offer solutions in gloves, safety glasses, high visibility apparel, sporting goods, hardware, and more.
H1 Tags
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About radians.com
As a leader in PPE manufacturing, we offer solutions in gloves, safety glasses, high visibility apparel, sporting goods, hardware, and more.
Company Overview
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Technology Stack
radians.com uses 14 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
radians.com receives approximately 31.7K monthly visitors and ranks #910,376 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:27 on the site.
The majority of radians.com's traffic comes from undefined, undefined, .
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