raisethemoney.com
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The Political Money Machine
How a 7-person team built a niche payment processor for candidates
In a world dominated by ActBlue and WinRed, a tiny 7-person shop is quietly processing political donations for candidates who need a simpler alternative. RaiseTheMoney.com isn't trying to win the war; it's winning the specific battles that the giants ignore.
"They aren't competing on scale; they're competing on simplicity for the under-served local candidate."
The Niche Audience
RaiseTheMoney's traffic profile reveals a fascinating strategy: they don't rely on broad SEO or viral marketing. With 48% direct traffic and keywords like 'Curt Skoog' and 'Abbey Ajayi Tax Collector,' their growth is driven by specific candidates sending voters directly to their donation pages. This is a 'word-of-mouth' engine built for local politics, not national campaigns.
Tech Stack & Execution
Built on Ruby on Rails with a modern frontend stack (Tailwind, DaisyUI, Bootstrap), RaiseTheMoney prioritizes stability over bleeding-edge tech. The use of Highcharts suggests robust reporting for committees, while jQuery (despite its age) indicates a codebase that prioritizes reliability over rewriting legacy systems. It’s a pragmatic stack for a pragmatic product.
The financials tell a story of sustainable, bootstrapped growth. $0.5M in revenue with just 7 employees translates to roughly $71k in revenue per employee—a healthy ratio for a SaaS-adjacent service. They aren't burning VC cash; they are likely profitable, focusing on retention over explosive acquisition.
- Hyper-local keyword dominance (e.g., 'Floyd Taylor Indiana')
- Ruby on Rails backend suggests stability and lower maintenance costs
- High direct traffic (48%) indicates strong brand recall and repeat usage
- Low volume (3.2k visits) suggests high-value, high-converting traffic
The Quiet Giant in Local Politics
While the giants fight for national dominance, RaiseTheMoney owns the local layer.
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Raise The Money – Political Fundraising Platform
Accept political contributions and donations through your website and social media. Raise the Money makes online fundraising easy for candidates and committees.
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About raisethemoney.com
Accept political contributions and donations through your website and social media. Raise the Money makes online fundraising easy for candidates and committees.
Company Overview
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Technology Stack
raisethemoney.com uses 10 technologies across their website including Google Fonts, HSTS, Ruby on Rails, and more.
Fonts
Google Fonts
Security
HSTS
Backend Frameworks
Ruby on Rails
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
raisethemoney.com receives approximately 3.2K monthly visitors and ranks #4,903,264 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 10:52 on the site.
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