In an industry dominated by behemoths and solo practitioners, Roetzel & Andress has carved out a lethal middle ground. With $176.5M in revenue and 523 employees, they aren't just surviving; they are scaling by positioning themselves as the 'right-sized' alternative. This is a deep dive into how a traditional law firm uses modern tech stacks to dominate a hyper-competitive digital landscape.

"In law, 'right-sized' isn't a compromise—it's a strategic weapon against both bureaucratic giants and agile solo firms."

The search data reveals a fascinating strategy. While they rank for their brand name, they are aggressively capturing long-tail, high-intent queries like 'regulations for an mso pdf' and 'medical regulations for an mso pdf' (290 monthly volume each). They aren't just chasing vanity metrics; they are answering the specific, complex questions of niche industries like healthcare and finance. This is content marketing with surgical precision.

• The 'Right-Sized' Advantage: Large enough to handle complex litigation, small enough to avoid bureaucratic bloat.
• Niche Authority: Dominating specific regulatory searches (MSO PDFs, Ohio civil rules) rather than generic legal terms.
• Tech-Forward Leadership: A C-Suite that includes a Chief Information Officer and a Chief Diversity Officer, signaling modern operational priorities.