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RallyUp: The $0.9M Stealth Giant in Sports Fundraising
How a 10-person team built a 276K monthly visit platform that dominates online raffles
In a world where fundraising platforms burn millions in VC cash, RallyUp is quietly building a $0.9M revenue machine with just 10 employees. They've cracked the code on sports fundraising, and their traffic tells a story of organic dominance that most startups would kill for.
"When 58% of your traffic comes directly, you've built something people actively seek out—not stumble upon."
The Unsung Sports Army
RallyUp isn't chasing enterprise clients or flashy tech unicorns. They're serving the grassroots sports community—youth leagues, school teams, local clubs—who need reliable, simple raffle tools. With 276K monthly visits and a #121,216 global rank, they've become the default solution for organizations that don't have a dedicated fundraising team. The kicker? 77.5% of their traffic comes from undefined sources, suggesting their brand recognition is so strong that people search for 'rallyup' directly (2,070 monthly searches) or type in their URL without any prompt.
The Raffle Revolution
While competitors focus on complex donation platforms, RallyUp owns the raffle niche. 'Raffle online' (1,250 monthly searches) and 'online raffle platform' (310 searches) are their bread and butter. They've positioned themselves as the 'how does raffle work' solution (340 searches), capturing the educational intent that most platforms ignore. This isn't accidental—it's a calculated bet on simplicity over sophistication. Their tech stack (jQuery, Bootstrap, Tailwind) suggests they're not chasing bleeding-edge frameworks; they're optimizing for reliability and speed in a space where milliseconds matter during live events.
The 10-person team structure reveals a lean operation. With Milena Johnson and Milena Morris both in Business Development roles, and Nicole Castillo handling customer relations, they're doubling down on human touch in a digital world. This contrasts sharply with AI-driven competitors who automate away the personal connection that grassroots sports organizations crave. Their 3.4/5 Trustpilot rating from just 3 reviews suggests they're not aggressively soliciting feedback—a common pattern with platforms that prioritize product over marketing fluff.
- Dominates the 'raffle online' search category with 1,250 monthly searches
- 58% direct traffic indicates strong brand loyalty and repeat usage
- 10-person team generating $0.9M revenue = $90K per employee efficiency
- 77.5% undefined traffic suggests word-of-mouth growth in tight-knit sports communities
The Stealth Sports Giant That Could
RallyUp proves that in fundraising, reliability beats features. They're not building a unicorn—they're building a sustainable, profitable machine serving underserved sports communities. For founders chasing 'innovation,' this is a masterclass in focused execution.
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Online Fundraising Platform: Professional Results Made Simple
Explore powerful, digital fundraising solutions with RallyUp. Elevate your campaigns and achieve your goals with our innovative, online fundraising platform.
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RallyUp - Virtual Fundraising Experiences
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Reviews (3)
Knowledgeable and helpful staff!
The staff at RallyUp were incredibly knowledgeable and helpful as we set up our fundraiser. They obviously have a lot of experience with fundraising and made useful suggestions to improve what we were doing. We are so grateful for their help and expertise!
Bad.
Tried to register, I picked Company as entity - because I wanted to do the company Raffle. The next page after filling in the email and other personal details, they tell me they don't fundraise for individuals, companies or not for profit. Really guys? Waste of time and effort. Sort yourselves out.
Greedy admin fees and glitches
A charity i support was using RallyUp for their silent auction. I was bidding on an item and RallyUp automatically added a tip (this is an admin fee for RallyUp that is supposed to be optional - this is how they make their money) You have to physically go in and adjust tip amount, then select other and then add $0 - its very sneaky and difficult to navigate. For there not to be an easy option to say no tip is ridiculous. So most people will unwillingly be paying a 15% tip to RallyUp which is way to much!!!! It should be a standard $2 admin fee. Anyhow, I was bidding on an item and selected no tip, but when i went to the payment section it added a tip amount. I wanted the item and time was running out so i agreed, then was outbid. Went to bid again, once again i had to adjust the tip amount. The screen then got stuck on “just a sec” for 4 mins, so i refreshed the page, had to go find the item again and by this stage the auction ended. Maybe this was because RallyUp wasn’t making money from me so they wouldn’t allow my bid to go through. I would not not recommend this website, i felt it was dishonest and if i was a charity i would not associate with it.
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About rallyup.com
Explore powerful, digital fundraising solutions with RallyUp. Elevate your campaigns and achieve your goals with our innovative, online fundraising platform.
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Technology Stack
rallyup.com uses 30 technologies across their website including UserWay, Wistia, reCAPTCHA, and more.
Accessibility
UserWay
Video
Wistia
Security
reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
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Contentful, WordPress
Traffic & Audience
rallyup.com receives approximately 276.6K monthly visitors and ranks #121,216 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:29 on the site.
The majority of rallyup.com's traffic comes from undefined, undefined, .
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