rangebank.com
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Range Bank: The 90-Person Profit Machine
How a regional bank dominates with 83% direct traffic and $18.9M in revenue
While fintech startups burn millions chasing user acquisition, Range Bank is quietly printing money with a 90-person team and $18.9M in revenue. This isn't a tech unicorn—it's a lean, profitable regional bank that understands the power of local dominance.
"83% direct traffic means they don't need Google—they own their customers' minds."
The Community Fortress
Range Bank operates in a single market with surgical precision. Their traffic breakdown reveals a stunning truth: 83% direct visits and only 12% organic. This isn't a bank that's optimizing for keywords—it's a bank that's embedded in the community's daily life. When customers type 'rangebank.com' directly, it signals deep trust and habitual use that most fintechs would kill for.
The Revenue Efficiency Playbook
With 90 employees generating $18.9M in revenue, Range Bank achieves $210,000 in revenue per employee. Compare this to digital banks burning cash on customer acquisition costs. Their model isn't about viral growth—it's about high-value relationships and premium services like trust and wealth management, led by executives like Amanda Knaffla.
The keyword data tells a fascinating story. While 'range finance' has 1,450 monthly searches, their core brand terms ('range bank marquette mi') only hit 250 volume. This suggests they're not competing on generic terms—they're the default choice in their geography. The typo 'rangebank.cpom' with 40 searches even shows brand recognition outpacing digital literacy.
- Dominant local presence with 100% US traffic concentration
- Executive team with deep banking expertise (Daust, Knaffla, Nissen)
- Modern tech stack including Tailwind CSS and Cloudflare
- Wealth management as a key differentiator
The Anti-Startup Bank
Range Bank proves that deep community roots and operational efficiency beat blitzscaling in regional finance. Their $18.9M revenue with 90 employees is a masterclass in sustainable banking.
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Range Bank Voted 2024 Best Bank - Your Local Banking Partner
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About rangebank.com
Discover Range Bank for all your banking needs.
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Technology Stack
rangebank.com uses 14 technologies across their website including AccessiBe, YouTube Embed, Google Fonts, and more.
Accessibility
AccessiBe
Video
YouTube Embed
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
rangebank.com receives approximately 28.1K monthly visitors and ranks #812,836 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:06 on the site.
The majority of rangebank.com's traffic comes from .
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