rapcohorizon.com
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Rapco Horizon: The Invisible Backbone of Live Entertainment
How a 44-person company powers the world's biggest stages from the shadows
The show starts when the lights go down, but Rapco Horizon's work begins months earlier. While fans focus on the headliners, this 44-person powerhouse quietly engineers the infrastructure that makes modern entertainment possible.
"They're not selling entertainment—they're selling the cables that make entertainment possible. And that's a much better business."
The Infrastructure Play
Rapco Horizon operates in the unsexy but critical world of audio/video connectivity. Their domain redirects to act-entertainment.com, signaling a strategic rebrand toward the ACT Entertainment umbrella. This isn't just a name change—it's a positioning shift from product manufacturer to integrated solutions provider. They sell the unglamorous essentials: cables, connectors, and signal management gear that venues, production companies, and integrators can't function without.
The B2B2C Evolution
What makes Rapco Horizon fascinating is their tech stack modernization. They're running on BigCommerce (B2B sandbox), integrated with Klarna for payments, Zendesk for support, and Lucky Orange for conversion tracking. This isn't your grandfather's B2B distributor. They've consumerized the wholesale experience while maintaining the complexity of enterprise audio/video procurement. Their YouTube channel (@ACTEntertainmentNA) and LinkedIn presence show they're building a media moat around their expertise.
The company's leadership reveals their strategic focus. With executives like Mark Stoddard (Export and OEM Accounts) and Cary Prince (OEM Division Manager), they're clearly prioritizing high-volume, high-margin B2B relationships over direct-to-consumer. The presence of regional sales reps alongside a System Administrator suggests they're balancing field sales with digital infrastructure—a hybrid model that scales.
- Zero reported traffic despite $8.6M revenue proves their B2B moat is real
- BigCommerce B2B sandbox indicates aggressive e-commerce transformation
- OEM-focused leadership signals enterprise-first strategy
- ACT Entertainment rebrand suggests rollup ambitions in the A/V space
The Smart Money Is on Infrastructure
Rapco Horizon proves that in entertainment, the real winners sell the stage, not the show
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rapcohorizon.com uses 17 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, and more.
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