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rappaportco.com
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rappaportco.com

21 technologies
VerifiedVisit5.4K/mo$20M13621 Tech25 Leads
Deep Dive

Rappaport: The Quiet Giant of DC Real Estate

How a regional property manager dominates a $5M+ traffic niche

Rappaport isn't chasing global headlines; they're cultivating places. In a market saturated with flashy proptech startups, this DC-based firm manages over 160 properties with a quiet confidence that translates to $20.4M in annual revenue. The question isn't whether they're successful—it's why their digital footprint feels like a well-kept secret.

160+
properties managed
$20.4M
annual revenue
136
employees
53%
direct traffic

"Their 53% direct traffic suggests a brand that doesn't need to shout—it's already in the room."

The Regional Monopoly Play

Rappaport dominates the DMV (DC, Maryland, Virginia) commercial real estate market not by scale, but by depth. Managing 160+ properties across three jurisdictions creates a dense network effect that's nearly impossible for newcomers to replicate. Their 53% direct traffic—more than double their organic search—proves local developers and tenants know exactly where to find them without Google's help.

The SEO Paradox

Here's the counterintuitive data: despite ranking for 'rappaport' with 2,540 monthly searches, their organic traffic sits at just 27%. That's not a weakness—it's a power move. Their brand is so dominant in their niche that they don't need to optimize for generic real estate terms. The 1,940 monthly searches for 'nash and smash' (their entertainment venue) reveal a diversified portfolio that traditional SEO tools completely miss.

The tech stack tells a story of pragmatism over flash. WordPress (WP Engine) with jQuery, Bootstrap, and Tailwind CSS isn't the most sophisticated architecture, but it works. They're not burning VC money on custom platforms—they're investing in properties. The absence of Trustpilot reviews isn't negligence; it's a B2B firm that doesn't need consumer validation.

  • Brand strength so high that 53% of visitors type their URL directly
  • Diversified portfolio including entertainment venues ('nash and smash')
  • Regional density creates natural moats against national competitors
  • Leadership stability with Gary Rappaport at the helm
No aggressive SEO strategy
Dominant direct traffic (53%)
Minimal social media presence (LinkedIn only)
Dense regional network (160+ properties)
No public funding rounds
Steady $20M+ revenue without VC pressure

The Anti-Startup Success Story

In an era of 'blitzscaling,' Rappaport proves that deep regional expertise and operational excellence can build a more defensible business than any algorithm.

What tech stack does Rappaportco use?

29 detected
Accessibility1
Programming Languages1
Marketing Automation1
Web Standards2
UI Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Rappaportco get?

Traffic & Engagement

5.4K
Monthly Visits
1.6
Pages/Visit
0:18
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-17%
6.5K
Oct 2025
Oct
6.1K
Nov 2025
Nov
5.4K
Dec 2025
Dec

Traffic Sources

Search
27%
Direct
53%
Social
13%
Referrals
5%
Email
0%
Paid
1%

Where is Rappaportco's audience located?

🌍100.0%

What keywords does Rappaportco rank for?

5 keywords
1rappaport real estate180 vol
2rappaport2.5K vol$2.60
3rappaport canada investment firm40 vol
4property interests of larry rappaport30 vol
5nash and smash1.9K vol$1.19

How is Rappaportco's SEO?

Open Graph Image

OG Image preview
og:image

https://www.rappaportco.com/wp-content/uploads/2021/11/Group-48096070.jpg

Meta Tags

title61 chars

Leading Commercial Real Estate Management Company | Rappaport

description148 chars

Rappaport is a leading commercial real estate management company, managing, and leasing over 160 properties in the District, Maryland, and Virginia.

languageEN-US

H1 Tags

h1Cultivating Places

Schema Types

Unknown

Who works at Rappaportco?

Loading leads...

What do customers think of Rappaportco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rappaportco

What is Rappaportco's Revenue?
Rappaportco generates approximately $20M in annual revenue. With 136 employees, that's $150,000 per employee.
What does Rappaportco do?
Rappaport is a leading commercial real estate management company, managing, and leasing over 160 properties in the District, Maryland, and Virginia.
How fast is Rappaportco growing?
Rappaportco employee count has changed by 4% year over year.
What technologies does Rappaportco use?
Rappaportco uses 21 technologies across their website including Accessibility, Fonts, Programming Languages. Key technologies include UserWay, Font Awesome, Google Fonts, PHP.
Who are Rappaportco's competitors?
Rappaportco's main competitors include Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate, RocktownRealty, NBI Realty, Condominium Management, BECO Asset Management. These companies operate in similar markets and compete for the same customer base.

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Download the complete tech stack, analytics, leads, and company data for rappaportco.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About rappaportco.com

Rappaport is a leading commercial real estate management company, managing, and leasing over 160 properties in the District, Maryland, and Virginia.

Company Overview

rappaportco.com
Website
business_and_consumer_services
Industry
#3,634,568
Global Rank
5.4K
Monthly Visitors
21
Technologies
25+
Employees

Contact rappaportco.com

Technology Stack

rappaportco.com uses 21 technologies across their website including UserWay, Font Awesome, Google Fonts, PHP, and more.

Accessibility

UserWay

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

5.4K
Monthly Visits
55%
Bounce Rate
1.6
Pages/Visit
0:18
Avg. Duration

rappaportco.com receives approximately 5.4K monthly visitors and ranks #3,634,568 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.

The majority of rappaportco.com's traffic comes from .

Frequently Asked Questions

What is rappaportco.com?
Rappaport is a leading commercial real estate management company, managing, and leasing over 160 properties in the District, Maryland, and Virginia.
What technologies does rappaportco.com use?
rappaportco.com uses 21 technologies including UserWay, Font Awesome, Google Fonts, and 15 more. View the full tech stack analysis above.
How do I contact rappaportco.com?
You can contact rappaportco.com via email at [email protected] or through their contact page.
What are rappaportco.com's social media accounts?
rappaportco.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rappaportco.com hiring?
Check rappaportco.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is rappaportco.com?
rappaportco.com receives approximately 5.4K monthly visitors and ranks #3,634,568 globally. Traffic is declining by 12.4% month-over-month.

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This page provides publicly available information about rappaportco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rappaportco.com directly at https://rappaportco.com.