ratehub.ca
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Ratehub: The Canadian Fintech Powerhouse
How a comparison engine captured 1M monthly users by owning the mortgage funnel
Ratehub isn't just a comparison site; it's the default entry point for Canadian real estate financing. By solving the 'trust gap' in financial services, they've built a $15.9M revenue machine on the back of organic search dominance.
"They don't compete on rates; they compete on intent. Ratehub wins when you search 'mortgage calculator' before you even talk to a bank."
The SEO Moat
With 8.3 million backlinks and ownership of high-intent keywords like 'mortgage calculator' (889K monthly volume), Ratehub has effectively monopolized the top of the funnel. They capture the user before the banks even know the user exists, turning search traffic into high-value lead generation.
The Trust Equation
86 Trustpilot reviews and a 4.3/5 rating might seem modest, but in the hyper-conservative Canadian financial sector, it's a fortress. By aggregating choice, they position themselves as the neutral advisor—a role banks can't play and competitors struggle to fund.
The company's tech stack reveals a focus on speed and scale. Utilizing Tailwind CSS, Bootstrap, and PWA standards ensures the site loads instantly for users hunting rates. Meanwhile, Datadog RUM and Cloudflare protect the infrastructure handling over a million monthly queries.
- Capital Efficiency: Generating $130k revenue per employee, indicating high automation and lean operations.
- Traffic Concentration: 90.9% of traffic is domestic, proving deep local market penetration but highlighting a potential risk in geographic diversification.
- Product Expansion: Moving beyond mortgages into credit cards and insurance suggests a strategy to increase Customer Lifetime Value (CLV) once the initial mortgage trust is established.
The Ultimate Middleman
Ratehub proves that in fintech, owning the search bar is more profitable than owning the balance sheet.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does Ratehub rank for?
5 keywordsHow is Ratehub's SEO?
Open Graph Image
https://www.ratehub.ca/static/FB-opengraph-1200x630.jpg
Meta Tags
Ratehub.ca: Compare Mortgages and Personal Finance Products
We are champions of choice. Compare Canada's best mortgage rates, credit cards, insurance quotes, and banking & investment products. Shop and save today!
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Ratehub.ca
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Reviews (20)
My mortgage renew during the Christmas…
My mortgage renew during the Christmas time,My wife and I provide updated information as required,from the beginning what kind of mortgage I need to best rate I signed ,Mitul Patel provide us professional job,Thank you very much!Definitely recommend anyone who need their mortgage done a excellent job!
Amro made the process painless
Amro made the process painless, and answered all questions effectively. Great rate, great terms, great service!
Mitul is extremely knowledgeable
Mitul was extremely professional, responsive, and knowledgeable throughout our entire mortgage process. He guided us clearly at every step and made a complicated process feel smooth and stress-free. When an unexpected title insurance premium came up, Mitul went above and beyond to get it resolved, which we truly appreciated. His communication, dedication, and attention to detail gave us a lot of confidence from start to finish. I would highly recommend Mitul to anyone looking for a trustworthy and reliable mortgage professional.
Brian was very professional and…
Brian was very professional and attentive and was available at every step of my mortgage renewal process. This was a stark contrast to the service I received at all the big lenders. On top of this, Brian helped me secure the best rate out of all the lenders I reached out to. Pleasure working with Brian and Ratehub.
Great advice and prompt responses
I had a great experience with ratehub more specifically our broker Mitul, he went above and beyond to answer our questions quickly and get things moving. I highly recommend him and ratehub.
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About ratehub.ca
We are champions of choice. Compare Canada's best mortgage rates, credit cards, insurance quotes, and banking & investment products. Shop and save today!
Company Overview
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Technology Stack
ratehub.ca uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Squarespace, WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
ratehub.ca receives approximately 1.1M monthly visitors and ranks #53,829 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:28 on the site.
The majority of ratehub.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about ratehub.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ratehub.ca directly at https://ratehub.ca.