rates.ca
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Rates.ca: The Comparison Engine
How a Canadian fintech scaled to $67M by mastering the lead generation game.
In the opaque world of Canadian finance, Rates.ca didn't just enter the market; they built a massive, algorithmic funnel. They aren't a bank or an insurer—they are the digital middleman aggregating the best rates, turning comparison into a $67.4M revenue engine.
"They don't sell products; they sell the ability to choose, monetizing the moment of intent."
The Traffic Moat
With 59% of its 263,000 monthly visits coming from organic search, Rates.ca has built a formidable SEO fortress. Ranking for high-intent keywords like 'car insurance quotes' (110K monthly volume) allows them to capture users at the exact moment of purchase intent, bypassing the high costs of paid acquisition.
Trust at Scale
In a high-stakes industry, trust is currency. With 6,531 Trustpilot reviews and a 4.1/5 rating, Rates.ca has social proof to back its claims. This volume of reviews acts as a conversion layer, reassuring users comparing sensitive financial products like mortgages and credit cards.
The company's tech stack—relying on jQuery, Tailwind, and Bootstrap—suggests a pragmatic, stable architecture rather than chasing bleeding-edge frameworks. This focus on functionality over flash keeps the platform fast and accessible, which is critical for maintaining SEO rankings and user retention in a comparison environment where milliseconds cost conversions.
- Dominates 'best credit cards' and 'car insurance' search categories
- Leverages major brokers and institutions to provide instant comparisons
- Maintains a lean operational model with 415 employees generating $162k revenue per employee
The Aggregator Advantage
Rates.ca proves that in financial services, owning the comparison layer is more profitable than owning the product.
What tech stack does Rates use?
How much traffic does Rates get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Who competes with Rates?
Device Distribution
What keywords does Rates rank for?
5 keywordsHow is Rates's SEO?
Open Graph Image
https://rates.ca/sites/default/files/Ratesbot_Waving_400pxX2.original.png
Meta Tags
Compare Insurance, Mortgage Rates & Credit Cards
Rates.ca instantly finds your best rates for insurance, mortgage & credit cards by comparing quotes from major Canadian brokers & financial institutions.
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Rates.ca
Categories
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Reviews (20)
The customer was easy to deal with and…
The customer was easy to deal with and it was fast! No hassle.
Hello Russelle, We're happy to hear that you had a fast and easy experience. Thank you for taking the time to leave us such positive feedback! All the best, Rates.ca
A fantastic way to compare insurance…
A fantastic way to compare insurance rates across multiple different insurers
Hello G Boyd, We're happy to hear that you found our service helpful for comparing insurance rates from various insurers. Thank you for sharing your positive experience with us! All the best, Rates.ca
Great explanation of quote and options.
Great explanation of quote and options.
Hello Neil, We're happy to hear that our explanation of the options met your needs. Thank you for your positive feedback; we appreciate it. All the best, Rates.ca
Quick response
Quick response, professional, courteous and gave me the best rate, which I already had. Excellent service and already recommended to a friend.
Hello Sandra, We're happy to hear that you received a quick and courteous response and the best rate. We appreciate you recommending us to a friend and value your business! All the best, Rates.ca
Insurance quote
I’m a senior living off of my pensions and was quoted a lower amount on my vehicle and home insurance for the same coverage thru the same company that my other broker was using. Pays to shop around.
Hello Margaret, We're happy to hear that you found better vehicle and home insurance rates with us while maintaining the same coverage. It's great you took the time to shop around and save money. Thank you for sharing your positive experience! All the best, Rates.ca
Frequently Asked Questions about Rates
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About rates.ca
Rates.ca instantly finds your best rates for insurance, mortgage & credit cards by comparing quotes from major Canadian brokers & financial institutions.
Company Overview
rates.ca Social Media
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Email Addresses
Phone Numbers
Technology Stack
rates.ca uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Drupal
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
rates.ca receives approximately 263.0K monthly visitors and ranks #137,518 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:25 on the site.
The majority of rates.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about rates.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rates.ca directly at https://rates.ca.