lowestrates.ca
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The 12-Person Powerhouse Crushing Comparison
How a tiny Canadian team built a $1.5M financial comparison engine with 152K monthly visitors
In a market dominated by billion-dollar incumbents, lowestrates.ca is quietly building a financial comparison empire with just 12 employees and $1.5M in revenue. This isn't just another comparison site—it's a masterclass in focused execution and organic search dominance.
"12 employees generating $125K per person annually? This is lean operations at its finest."
The SEO Moat
With 63% of traffic coming from organic search and 223,749 backlinks, lowestrates.ca has built a defensible position in Canada's financial comparison space. They rank for 'car insurance quotes' (110K monthly searches) and 'desjardins insurance' (17.7K), capturing intent at every stage of the funnel. This isn't paid traffic—it's earned authority.
The Trust Factor
2,198 Trustpilot reviews averaging 4/5 stars tell a story of user satisfaction in a notoriously skeptical industry. While competitors chase scale, lowestrates.ca focuses on conversion through trust. Every review is social proof that their comparison model works.
The real magic happens in their tech stack. They're using Heap for behavioral analytics, Google Tag Manager for flexibility, and Cloudflare for performance—all standard tools, but orchestrated with surgical precision. No bloated enterprise stack, just lean, effective tech that scales.
- Dominates Canadian financial comparison with 94.6% traffic from undefined (likely Canada)
- Captures high-intent keywords like 'car insurance quotes' with 110K monthly searches
- Built 224K backlinks with a content team of just Alexandra Bosanac (Content Manager)
- Partnerships-driven growth via Sean Widdess (VP Partnerships)
The 12-Person Lesson
They prove that in fintech, focused execution beats massive teams. With just 12 employees, they've built a $1.5M revenue machine that dominates Canadian search. The question isn't how they scale—it's why everyone else needs 100x more people to do less.
What tech stack does Lowestrates use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Lowestrates rank for?
5 keywordsHow is Lowestrates's SEO?
Meta Tags
LowestRates.ca: Compare Car, Home Insurance & Personal Finance Products
Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca
Find the lowest rates anywhere... Instantly!
H1 Tags
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LowestRates.ca
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Reviews (20)
Very helpful and kind
Very helpful and kind. Insurance is a stressful thing for many people including myself, and my experience with Lowest Rates was the complete opposite. Thank you for helping me
10/10 Very professional
10/10 Very professional, quick and easy.
Hello JenS, We are happy to hear that your experience was professional, quick, and easy. We appreciate your perfect rating and feedback! All the best, LowestRates.ca
Excellent customer service
Excellent customer service. Kirsten was very patient and helpful. Even though I didn't get the quote I was looking for it was a great experience overall. Thank you very much!
Hello Adel, We appreciate you taking the time to share your experience. We're happy to hear that you received excellent and helpful support. We value your feedback, even though the outcome wasn't what you hoped for. All the best, LowestRates.ca
Willingness to help get the best rate…
Willingness to help get the best rate and fast response.
Hello Rav, We appreciate you taking the time to share your positive experience. We are happy to hear that you received a fast response and the best rate possible. All the best, LowestRates.ca
Researching for best rates
Took the time to find the best rates for automobile insurance.
Hello Irene, We're happy to hear that we were able to find the best automobile insurance rates for you. Thank you for sharing your positive experience with us! All the best, LowestRates.ca
Frequently Asked Questions about Lowestrates
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About lowestrates.ca
Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca
Company Overview
lowestrates.ca Social Media
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Technology Stack
lowestrates.ca uses 16 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
A/B Testing
VWO
Traffic & Audience
lowestrates.ca receives approximately 152.4K monthly visitors and ranks #188,452 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:51 on the site.
The majority of lowestrates.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about lowestrates.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lowestrates.ca directly at https://lowestrates.ca.