9:41
lowestrates.ca
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lowestrates.ca

16 technologies
VerifiedGrowingVisit152.4K/mo$2M1216 Tech
Deep Dive

The 12-Person Powerhouse Crushing Comparison

How a tiny Canadian team built a $1.5M financial comparison engine with 152K monthly visitors

In a market dominated by billion-dollar incumbents, lowestrates.ca is quietly building a financial comparison empire with just 12 employees and $1.5M in revenue. This isn't just another comparison site—it's a masterclass in focused execution and organic search dominance.

152K
monthly visitors
63%
organic search traffic
224K
backlinks earned
12
employees total

"12 employees generating $125K per person annually? This is lean operations at its finest."

The SEO Moat

With 63% of traffic coming from organic search and 223,749 backlinks, lowestrates.ca has built a defensible position in Canada's financial comparison space. They rank for 'car insurance quotes' (110K monthly searches) and 'desjardins insurance' (17.7K), capturing intent at every stage of the funnel. This isn't paid traffic—it's earned authority.

The Trust Factor

2,198 Trustpilot reviews averaging 4/5 stars tell a story of user satisfaction in a notoriously skeptical industry. While competitors chase scale, lowestrates.ca focuses on conversion through trust. Every review is social proof that their comparison model works.

The real magic happens in their tech stack. They're using Heap for behavioral analytics, Google Tag Manager for flexibility, and Cloudflare for performance—all standard tools, but orchestrated with surgical precision. No bloated enterprise stack, just lean, effective tech that scales.

  • Dominates Canadian financial comparison with 94.6% traffic from undefined (likely Canada)
  • Captures high-intent keywords like 'car insurance quotes' with 110K monthly searches
  • Built 224K backlinks with a content team of just Alexandra Bosanac (Content Manager)
  • Partnerships-driven growth via Sean Widdess (VP Partnerships)
No international expansion
Deep Canadian market penetration
No mobile app
Lightweight web-first approach
No proprietary pricing algorithms
Focus on comparison accuracy over tech complexity

The 12-Person Lesson

They prove that in fintech, focused execution beats massive teams. With just 12 employees, they've built a $1.5M revenue machine that dominates Canadian search. The question isn't how they scale—it's why everyone else needs 100x more people to do less.

What tech stack does Lowestrates use?

29 detected
Security1
Programming Languages1
Cloud & Hosting1
A/B Testing1
Performance1
Web Standards1
UI Libraries1
Tracking & Analytics13
F
Facebook Pixel
G
Google Tag Manager
H
Heap
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google APIs
C
Cloudflare Insights
B
Bing
G
Google Static
F
Facebook Pixel
G
Google DoubleClick
G
Google Analytics
F
Facebook

How much traffic does Lowestrates get?

Traffic & Engagement

129.6K
Monthly Visits
-26.8%
4.4
Pages/Visit
6:18
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-58%
309.5K
Oct 2025
Oct
176.9K
Nov 2025
Nov
129.6K
Dec 2025
Dec

Rankings

#256,405
Global Rank
#7,952
Canada Rank
Insurance
Category

Backlinks & Authority

223.7K
Backlinks
4.0K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
254.5K
Jul 2025
Jul
255.9K
Aug 2025
Aug
242.7K
Sep 2025
Sep
237.9K
Oct 2025
Oct
239.5K
Nov 2025
Nov
223.7K
Dec 2025
Dec

Search Traffic

Organic
56.7K
Paid
168

Top Organic Keywords

#1cheap car insurance
5,400 vol2.4%
#3insurance quotes
12,100 vol1.8%
#1lowestrates
1,000 vol1.5%
#1lowest rates
1,000 vol1.5%
#1lowestrates ca
880 vol1.3%

Where is Lowestrates's audience located?

🇨🇦Canada96.2%
🇺🇸United States2.1%
🇮🇶Iq0.3%
🇮🇳India0.3%
🇵🇰Pakistan0.2%

Device Distribution

Desktop43.5%
Mobile56.5%

What keywords does Lowestrates rank for?

5 keywords
1car insurance quotes111.0K vol$26.56
2lowestrates1.0K vol$15.97
3car insurance quote11.0K vol$28.17
4desjardins insurance17.7K vol$2.74
5lowest rates640 vol$12.94

How is Lowestrates's SEO?

Meta Tags

title71 chars

LowestRates.ca: Compare Car, Home Insurance & Personal Finance Products

description117 chars

Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca

og:title

Find the lowest rates anywhere... Instantly!

languageEN

H1 Tags

h1Compare the lowest rates in Canada to save time and money.

Schema Types

UnknownBreadcrumbList

Who works at Lowestrates?

Loading leads...

What do customers think of Lowestrates?

LowestRates.ca

LowestRates.ca

4.0
2,198 reviews
✓ Claimed

Categories

Online Marketplace#12Home Insurance Agency#4Auto Insurance Agency#4Price Comparison Site#4Insurance Agency#7

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
4.0 days
Claimed Date
6/29/2018

Contact Information

Address:
1910 Yonge Street, Suite 401
Toronto, CA

Reviews (20)

Filter by rating:
Jonah Akhtar
1/16/2026
🇨🇦 Canada1 reviewsInvitationLinkApiVerified
Experience date: 1/16/2026
Very helpful and kind

Very helpful and kind. Insurance is a stressful thing for many people including myself, and my experience with Lowest Rates was the complete opposite. Thank you for helping me

JenS
1/15/2026
🇨🇦 Canada1 reviewsInvitationLinkApiVerified
Experience date: 1/14/2026
10/10 Very professional

10/10 Very professional, quick and easy.

Company Response1/16/2026

Hello JenS, We are happy to hear that your experience was professional, quick, and easy. We appreciate your perfect rating and feedback! All the best, LowestRates.ca

Adel Lazaro
1/14/2026
🇨🇦 Canada2 reviewsInvitationLinkApiVerified
Experience date: 1/14/2026
Excellent customer service

Excellent customer service. Kirsten was very patient and helpful. Even though I didn't get the quote I was looking for it was a great experience overall. Thank you very much!

Company Response1/16/2026

Hello Adel, We appreciate you taking the time to share your experience. We're happy to hear that you received excellent and helpful support. We value your feedback, even though the outcome wasn't what you hoped for. All the best, LowestRates.ca

Rav
1/14/2026
🇨🇦 Canada1 reviewsInvitationLinkApiVerified
Experience date: 1/13/2026
Willingness to help get the best rate…

Willingness to help get the best rate and fast response.

Company Response1/14/2026

Hello Rav, We appreciate you taking the time to share your positive experience. We are happy to hear that you received a fast response and the best rate possible. All the best, LowestRates.ca

Irene Spehar
1/13/2026
🇨🇦 Canada1 reviewsInvitationLinkApiVerified
Experience date: 1/13/2026
Researching for best rates

Took the time to find the best rates for automobile insurance.

Company Response1/14/2026

Hello Irene, We're happy to hear that we were able to find the best automobile insurance rates for you. Thank you for sharing your positive experience with us! All the best, LowestRates.ca

Frequently Asked Questions about Lowestrates

What is Lowestrates's Revenue?
Lowestrates generates approximately $2M in annual revenue. With 12 employees, that's $126,000 per employee.
What does Lowestrates do?
Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca
How fast is Lowestrates growing?
Lowestrates has declined by 26.8% in the last 6 months according to traffic data. employee count has changed by -25% year over year.
How do people interact with Lowestrates?
When visiting Lowestrates, visitors view an average of 4.4 pages per visit, and spend around 6:18 on the site, and the bounce rate is 56.1%.
How do people find Lowestrates?
72.7K people (56%) visit Lowestrates directly. 56.7K (44%) find them through organic search. 168 (0%) come through paid advertising.
Who uses Lowestrates?
Lowestrates's top market is Canada with 124.6K visitors (96.2%). United States is 2nd with 2.7K (2.1%). Iraq is 3rd with 410 (0.3%).
What technologies does Lowestrates use?
Lowestrates uses 16 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Lowestrates's competitors?
Lowestrates's main competitors include Uplinq, Ethoca, BeachHead Incorporated, Fincra, Libro Credit Union. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lowestrates?
Lowestrates has a Trustpilot score of 4.0 out of 5 (4 stars) based on 2,198 customer reviews.

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How to contact Lowestrates?

What are Lowestrates's key pages?

Export lowestrates.ca Data

Download the complete tech stack, analytics, leads, and company data for lowestrates.ca in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About lowestrates.ca

Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca

Company Overview

lowestrates.ca
Website
finance
Industry
#188,452
Global Rank
152.4K
Monthly Visitors
16
Technologies

Contact lowestrates.ca

Technology Stack

lowestrates.ca uses 16 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Facebook Pixel

A/B Testing

VWO

Traffic & Audience

152.4K
Monthly Visits
36%
Bounce Rate
5.6
Pages/Visit
2:51
Avg. Duration

lowestrates.ca receives approximately 152.4K monthly visitors and ranks #188,452 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:51 on the site.

The majority of lowestrates.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lowestrates.ca?
Find the lowest rates anywhere, instantly, by comparing mortgage, insurance, and credit card offers at LowestRates.ca
What technologies does lowestrates.ca use?
lowestrates.ca uses 16 technologies including Google Fonts, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact lowestrates.ca?
You can contact lowestrates.ca via email at [email protected] or through their contact page.
What are lowestrates.ca's social media accounts?
lowestrates.ca is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is lowestrates.ca hiring?
Check lowestrates.ca's careers page for current job openings and opportunities.
How popular is lowestrates.ca?
lowestrates.ca receives approximately 152.4K monthly visitors and ranks #188,452 globally. Traffic is growing by 5.5% month-over-month.

Related Searches

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This page provides publicly available information about lowestrates.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lowestrates.ca directly at https://lowestrates.ca.