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raunstrup.com

13 technologies
VerifiedGrowingVisit2.1K/mo$115M31813 Tech
Deep Dive

The Danish Construction Giant You've Never Heard Of

How a local contractor built a $115M empire with a hyper-local SEO strategy

Raunstrup isn't chasing global headlines—it's dominating Danish backyards. With 318 employees and $115.3M in revenue, this construction firm proves that local depth beats global breadth every time.

$115.3M
annual revenue
318
employees
2,103
monthly visits
4.6/5
trustpilot rating

"Their organic traffic is driven by 'Bilka tilst' and 'Netto Sønderborg'—not 'construction innovation.' This is hyper-local SEO mastery."

The Hyper-Local SEO Playbook

Raunstrup's top keywords aren't industry terms—they're location-specific searches. 'Bilka tilst' (1,410 monthly volume) and 'Netto Sønderborg' (750 volume) suggest they're building stores, supermarkets, and community infrastructure. They've turned construction into a local search monopoly.

The Trust Engine

368 Trustpilot reviews at 4.6/5 stars. In construction—a notoriously low-trust industry—this is exceptional. Their social presence (Facebook, LinkedIn) is modest but authentic. They're not broadcasting; they're building community trust, one project at a time.

The tech stack reveals a modern but pragmatic approach: Tailwind CSS, Bootstrap, Vite, and Google Analytics. They're not over-engineering, but they're not stuck in 2010 either. The use of Splide for carousels and lazy loading shows attention to UX details that matter for client-facing sites.

  • Revenue per employee: ~$362K (efficient for construction)
  • 100% Danish traffic concentration (no international ambitions)
  • Top traffic source: Organic search (44%)—beating direct (38%)
  • Zero funded rounds—fully bootstrapped or profitable
No global presence
Deep local market penetration
No viral content strategy
Community-driven reputation
No venture capital backing
Sustainable, profitable growth

The Anti-Startup Success Story

Raunstrup proves you don't need Silicon Valley funding or global reach to build a $115M business. Sometimes, dominating your backyard is enough.

What tech stack does Raunstrup use?

16 detected
Privacy & Consent1
Build Tools1
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Raunstrup get?

Traffic & Engagement

2.1K
Monthly Visits
1.8
Pages/Visit
0:45
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-3%
2.2K
Oct 2025
Oct
1.6K
Nov 2025
Nov
2.1K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
38%
Social
6%
Referrals
11%
Email
0%
Paid
2%

Where is Raunstrup's audience located?

🌍100.0%

What keywords does Raunstrup rank for?

5 keywords
1bilka tilst1.4K vol$0.32
2netto sønderborg750 vol$0.20
3nakskov svømmehal720 vol
4mcdonalds slagelse490 vol
5form plus440 vol

How is Raunstrup's SEO?

Meta Tags

title39 chars

Velkommen til Raunstrup | Raunstrup A/S

description9 chars

Raunstrup

languageDA

H1 Tags

h1Hos Raunstrup sætter vi nye vinkler på byggeri, og vi gør det i hele landet.

Who works at Raunstrup?

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What do customers think of Raunstrup?

RAUNSTRUP

RAUNSTRUP

4.6
368 reviews
✓ Claimed

Categories

Joiner#undefinedContractor#undefinedCarpenter#undefinedGlazier#undefinedRemodeler#undefined

Activity & Engagement

Reply Rate
62.5%
Avg. Reply Time
2.0 days
Claimed Date
9/3/2019

Contact Information

Reviews (1)

Filter by rating:
WDP
9/3/2025
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 9/3/2025
Employees/installers were very unprofessional and refused to take any responsibility

We ordered a kitchen through Ikea and the countertop was supposed to be installed by Raunstrup. Raunstrup had to come 2 times to measure the entire kitchen countertop and they still did not get the measurements right. They blamed it on the previous company that installed the cabinets and offered to come and fix it so that the measurements could be done correctly. When they came to correct the positioning of one of the cabinets, they did correct the positioning but because of that the drawers on that cabinet were completely at an angle and the bottom cover plate was left unmounted. But the carpenter just left it like that. Showing the absolutely lack of care about doing a proper job and a complete lack of pride in his work. And after this correction they still could not get the measurements right. Eventually they said that they would get the pieces ordered too large and cut it too size. When they arrived after a total of more than 3 months, they said they could not work with the pieces that were ordered because they were too large and they couldn't cut it to size. Their solution was to install it anyway as a temporary solution until the new countertop would be delivered. One of the pieces of the delivered countertop was much too long and they had to cut off a piece to make it fit and look nice. I specifically asked them to make it look nice, because I have been without a countertop for a total of 7 months and they promised me that they would do that. When I went to look at what they did, I saw that they cut it much too short (10-15 cm too short) so it looks really bad. They did not mention anything themselves, I had to point it out that it wasn't cut too the correct size. Their reaction to this was "it went fast". They did not even apologize for messing it up, they did not owe their mistake whatsoever. They obviously did not care about the work they delivered or the quality they delivered. When I asked them to fix their mistake, they just took a little piece of thin MDF and taped it across the hole in the countertop and called it good enough. When pointed out that they messed up and that they obviously did not care about offering any kind of solution or apology, they responded with anger. Making them look even less professional, apart from the very poor quality work they have already delivered. It's amazing but also quite puzzling that a carpenter company has difficulties cutting a piece of wood to the correct length. And even if mistakes happen, that this company does not even acknowledge that they made a mistake. When I went to look at the rest of the kitchen that was supposedly done right, I noticed that they used the backside of one of the islands and mounted it to the top of the cabinet and cut a hole for the stove in it. So this cabinet now has a much too large top countertop and no back plate. They did not notice this at all. I had to run to their car and call them back in because they were ready to drive off. A blind person could've seen that something was wrong there, but apparently they didn't care enough to notice it. The one part of countertop that was "correct" was mounted really bad and there is a big gap between the wall and the countertop. But once again they just shrug and blame it on the factory and Ikea. This whole process with them has taken over 3 months and will still take at least 3 more weeks without any guarantee that next time when they show up, they will actually do a proper job on installing the counter top. During this whole 3+ months process, they have not once apologized for the inconveniece or for their mistakes. The only thing they did was not care about the end client, blame someone else for their own mistakes and never even considered offering an alternative solution or any kind of help whatsoever. When in direct contact with Bo, one of their kitchen team managers, he refused to take any responsibility and blamed everyone else but themselves for what went wrong. Even today when pointed out that one of his employees made a promise of making a proper temporary solution without actually delivering that, he basically gave me the middle finger and did not offer any solutions. He did not once apologize for any inconvenience. You would expect a company like Raunstrup to be professional but apparently being professional and taking responsibility is asking too much. Even an apology is too difficult to give. Very unprofessional behavior and very poor quality of the actual assembly.

Frequently Asked Questions about Raunstrup

What is Raunstrup's Revenue?
Raunstrup generates approximately $115M in annual revenue. With 318 employees, that's $362,500 per employee.
What does Raunstrup do?
Raunstrup
How fast is Raunstrup growing?
Raunstrup employee count has changed by 12% year over year.
What technologies does Raunstrup use?
Raunstrup uses 13 technologies across their website including Privacy & Consent, Analytics & Marketing, Performance. Key technologies include Cookiebot, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints.
Who are Raunstrup's competitors?
Raunstrup's main competitors include RCC, Munck Havne and Anlæg a/s, Nordstern, RAUNSTRUP, Femern Link Contractors (FLC). These companies operate in similar markets and compete for the same customer base.
What do customers think of Raunstrup?
Raunstrup has a Trustpilot score of 4.6 out of 5 (4 stars) based on 368 customer reviews.

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About raunstrup.com

Raunstrup

Company Overview

raunstrup.com
Website
#7,366,571
Global Rank
2.1K
Monthly Visitors
13
Technologies

raunstrup.com Key Pages

raunstrup.com Social Media

Contact raunstrup.com

Technology Stack

raunstrup.com uses 13 technologies across their website including Cookiebot, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints, and more.

Privacy & Consent

Cookiebot

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, Open Graph

Build Tools

Vite

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

2.1K
Monthly Visits
33%
Bounce Rate
1.8
Pages/Visit
0:45
Avg. Duration

raunstrup.com receives approximately 2.1K monthly visitors and ranks #7,366,571 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:45 on the site.

The majority of raunstrup.com's traffic comes from .

Frequently Asked Questions

What is raunstrup.com?
Raunstrup
What technologies does raunstrup.com use?
raunstrup.com uses 13 technologies including Cookiebot, Google Tag Manager, Google Analytics, and 7 more. View the full tech stack analysis above.
How do I contact raunstrup.com?
You can contact raunstrup.com via email at [email protected].
What are raunstrup.com's social media accounts?
raunstrup.com is active on facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is raunstrup.com?
raunstrup.com receives approximately 2.1K monthly visitors and ranks #7,366,571 globally. Traffic is growing by 29.6% month-over-month.

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This page provides publicly available information about raunstrup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit raunstrup.com directly at https://raunstrup.com.