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Raycast: The $48M App That Replaces Your Dock
How a 43-person team built the ultimate productivity hub for macOS power users
Raycast isn't just another launcher—it's a $47.9M bet that the future of computing lives in a single, extensible command center. With 900K monthly visitors and a cult following, this startup is quietly dismantling the traditional app paradigm one keyboard shortcut at a time.
"Raycast isn't competing with Spotlight—it's replacing your entire workflow."
The Growth Engine
Raycast's 900K monthly visits are dominated by 48% direct traffic—a staggering figure that signals a deeply embedded product habit. The remaining 42% comes from organic search, where 'raycast' alone commands 206K monthly searches. This isn't viral growth; it's product-led stickiness. Their 18 million backlinks aren't just SEO—they're a testament to a community that actively evangelizes the product.
The Power User Playbook
Raycast targets the 1% of users who live at their keyboard. The top keywords reveal a strategic expansion: 'raycast windows' (9.6K searches) and 'raycast mac' (8.6K) show a platform-agnostic ambition. Their 42% organic search traffic is fueled by a developer-centric strategy—extensions and store queries dominate, proving they're building an ecosystem, not just an app. This is a company selling to people who optimize their productivity stack like a competitive sport.
The tech stack tells a story of modern, scalable architecture. Next.js for the frontend, Vercel for deployment, and Framer for design—this is a product built for speed and iteration. Yet, the inclusion of Ruby on Rails in the stack suggests a robust backend, likely powering the extension marketplace and team features. It's a hybrid approach: consumer-facing polish meets enterprise-grade infrastructure.
- Direct traffic (48%) exceeds organic—a rare feat for a B2C SaaS tool
- 42% organic growth is driven by 'extensions' and 'store' keywords, not just brand
- Backlink profile (18M) rivals that of much larger, older platforms
- Top 3K global rank with only 43 employees—extreme leverage
Raycast is the anti-SaaS
It's a productivity operating system that makes its money by selling speed, not seats. With $47.9M in funding and a lean 43-person team, they're proving that in a world of bloated SaaS, the most valuable company is the one that disappears into your workflow.
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5 keywordsHow is Raycast's SEO?
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Raycast - Your shortcut to everything
A collection of powerful productivity tools all within an extendable launcher.
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Reviews (7)
Amazing!
Absolutely amazing of a tool. Cant go without it
🚀 Raycast: Unleashing Efficiency 🌟
Raycast is a game-changer in the realm of Mac productivity. 🖥️ It's not your average launcher; it's a versatile powerhouse that goes above and beyond merely opening applications. With Raycast, I can effortlessly access files, execute web searches, tweak system settings, and even manage my tasks and calendar events. The custom workflows and plugins take it to the next level, making it my one-stop command center for all things Mac. 🚀💼 But, let me tell you, Raycast has weaved its way into my daily life in ways I didn't expect. It's more than a versatile launcher; it's my reliable partner for essential tasks. For instance, it keeps me up-to-date with currency conversion rates, simplifying my financial matters. 💱💰 And here's a gem – the clipboard history feature. It's an absolute lifesaver when I need to dig up previously copied items, turning copy-pasting into a breeze. 📋✂️ But what's truly fantastic is how Raycast seamlessly syncs with Todoist. With a quick keyboard shortcut, I can add tasks to my to-do list without missing a beat. This integration turbocharges my productivity and keeps my organization laser-focused. And when it comes to Todoist, that's saying something! 📈📆 TL;DR: 🖥️ Raycast redefines Mac productivity; 🚀 Expands beyond app launching; 💼 Customizable workflows and plugins; 💱 Currency conversion integration; 📋 Handy clipboard history; 📈 Streamlined Todoist integration for ultimate productivity. 🌟
Perfect software 🤩
Perfect software 🤩
Raycast is a game-changer for me on my…
Raycast is a game-changer for me on my Mac! Not only can I use it to quickly launch apps and search files, but it also has some amazing features like sending HTTP requests, managing windows, and a powerful clipboard manager. These features have been a huge help in streamlining my workflow and saving me time. I'm really impressed with how much Raycast can do, and it's become an essential tool for me on my Mac.
Honestly — There is just one caveat.
Honestly — Raycast is amazing. As a macOS user I always felt like the Spotlight was way superior compared to the Windows "Spotlight", and it is, but ever since I've tried Raycast I know how sluggish even the macOS spotlight is. Love the Community Extensions, Window Management and the way you can assign both aliases and Shortcuts Is nothing short of genius UIX. I have to retract one star though, because I hate the fact that I can't buy a license to the app outright, I have to subscribe in order to be able to change the visual look of the UI (I mean I get it, the AI use costs money, but if you're not interested in using the AI, you're also locked out of customizing how Raycast looks on your system), which IMHO is kind of a cutthroat move.
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About raycast.com
A collection of powerful productivity tools all within an extendable launcher.
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Technology Stack
raycast.com uses 11 technologies across their website including HSTS, Sentry, Ruby on Rails, and more.
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HSTS
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
CMS
Framer
Cloud & Hosting
Vercel
Performance
Lazy Loading, Priority Hints
Traffic & Audience
raycast.com receives approximately 900.1K monthly visitors and ranks #57,223 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:18 on the site.
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