razorgator.com
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Razorgator: The Ticketing Platform That Disappeared
How a $58.8M funded sports-tech giant vanished into a TickPick rebrand
Razorgator.com redirects to TickPick, but the domain still ranks for 'the nutcracker boston tickpick'—a ghost in the SEO machine. This isn't a company; it's a digital tombstone for a failed ticketing empire.
"When your domain gets more traffic from typos than your actual brand, you're not a company—you're a redirect."
The Death Spiral
Razorgator's traffic collapsed so completely that the only keyword driving any visitors is a misspelling of their competitor's name. The 'Top Countries' list literally shows 'undefined' as 100% of traffic—a perfect metaphor for their market position. They burned $58.8M to become a 404 error with SEO value.
The Pivot That Failed
The company rebranded to TickPick, keeping the 'no hidden fees' promise but abandoning the Razorgator identity entirely. Their social profiles (@TickPick) now promote the new brand, leaving razorgator.com as a zombie domain that still technically exists but generates virtually zero organic traffic. It's a masterclass in how not to pivot.
The tech stack reveals they invested in modern tools—Tailwind CSS, PostHog analytics, Cloudflare—yet none of it saved the brand. When your monthly visits drop to single digits, even the best infrastructure is just expensive window dressing. The domain's structured data (Organization, WebSite) is technically correct but functionally meaningless.
- Domain authority completely collapsed: 9 monthly visits for a $58.8M company
- Traffic source 'undefined' indicates broken analytics or complete market irrelevance
- Rebrand to TickPick appears successful, but Razorgator was abandoned, not evolved
- The 'Best Price Guarantee' promise now lives under a different name entirely
The Ghost in the Machine
Razorgator isn't a failed company—it's a $58.8M lesson in brand mortality. The technology survived, the team pivoted, but the name died. For founders: your domain is only as valuable as the traffic it doesn't redirect away.
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Open Graph Image
https://static.tickpick.com/content/web/ogimage.png
Meta Tags
Buy & Sell Tickets to Concerts, Sports & Theater Events - No Hidden Fees - TickPick
The only ticketing platform built for fans. Buy tickets with no hidden fees or sell tickets with pro-level tools. Best Price Guarantee on live concerts, sports, and theater.
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About razorgator.com
The only ticketing platform built for fans. Buy tickets with no hidden fees or sell tickets with pro-level tools. Best Price Guarantee on live concerts, sports, and theater.
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Technology Stack
razorgator.com uses 17 technologies across their website including Font Awesome, Cloudflare, Microsoft Ads, and more.
Fonts
Font Awesome
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
E-commerce & Payments
Klarna
A/B Testing
AB Tasty
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RudderStack, PostHog, Google Tag Manager
Traffic & Audience
razorgator.com receives approximately 9 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of razorgator.com's traffic comes from .
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