realityworks.com
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Realityworks: The $22M EdTech Powerhouse
How immersive simulators are reshaping career and technical education
While Silicon Valley chases AI hype, Realityworks quietly dominates a critical niche: hands-on career training. With 125 employees and $22.5M in revenue, this Wisconsin-based company proves that tactile learning tools aren't just relevant—they're essential for the future of work.
"They're not selling software—they're selling muscle memory for the next generation of welders, nurses, and caregivers."
The Niche That Won
Realityworks didn't chase the K-12 general education market. They targeted career and technical education (CTE) with surgical precision. Their flagship 'RealCare Baby' simulator isn't just a prop—it's a curriculum staple in thousands of high schools. When a student learns to change a diaper on a $500 simulator, they're not just learning childcare—they're learning responsibility.
The SEO Goldmine
Their organic strategy reveals a masterclass in long-tail targeting. Keywords like 'high school welding curriculum free' (200 monthly searches) and 'real care baby tips tricks' (220 searches) show they understand exactly what educators search for. With 56% organic traffic, they're building a moat that paid ads can't easily breach.
The company's tech stack tells a story of pragmatic engineering. They use jQuery and Bootstrap—battle-tested tools that prioritize reliability over bleeding-edge frameworks. This isn't a team chasing trends; they're building systems that work in classrooms with decade-old hardware.
- Revenue-per-employee of ~$180K—strong for a hardware-heavy EdTech
- Direct traffic at 37% indicates strong brand recognition among educators
- Social presence across all major platforms with consistent B2B messaging
- Leadership team with deep operational expertise (CFO, VP Sales, Operations Director)
The Unsexy Billion-Dollar Opportunity
While investors chase AI, Realityworks proves that physical-digital hybrid learning tools create lasting value in education's most critical segments.
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Realityworks | Innovative Hands-On Learning Tools
Realityworks creates engaging environments with learning aids for students. Models & simulators provide technical skills with interactive technology.
Realityworks
Live it. Learn it.
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About realityworks.com
Realityworks creates engaging environments with learning aids for students. Models & simulators provide technical skills with interactive technology.
Company Overview
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Technology Stack
realityworks.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
E-commerce & Payments
WooCommerce
Traffic & Audience
realityworks.com receives approximately 36.2K monthly visitors and ranks #704,164 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:04 on the site.
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