reboxed.co
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Reboxed: The Circular Economy Playbook
How a 19-person team is scaling a $5.9M refurbishment empire with 256K monthly visitors
Reboxed isn't just selling used phones—they're engineering a circular economy for consumer electronics. With $5.9M in revenue and 256,282 monthly visitors, they've built a defensible moat in the crowded refurbished market by owning the entire lifecycle: buy, refurbish, sell, and recycle. This is the blueprint for turning e-waste into enterprise value.
"They're not just reselling phones—they're building a data-driven circular economy that turns e-waste into recurring revenue."
The Growth Flywheel
Reboxed has cracked the code on sustainable e-commerce. With 52% organic traffic and 36% direct traffic, they've minimized paid acquisition dependency. Their top keyword 'refurbished phones' (16,710 monthly searches) shows they're winning on intent. The real magic? Their 'Circularity as a Service' model—buy back old devices, refurbish, resell, and recycle—creating multiple revenue streams from a single asset.
The Trust Engine
1,979 Trustpilot reviews at 4.1/5 stars. In a market where trust is the primary barrier, Reboxed has built social proof at scale. Their 'register-guarantee' page and transparent terms show they're playing the long game. The 40% savings claim on iPhones and Samsungs isn't just marketing—it's a quantifiable value proposition that converts browsers into buyers.
The tech stack reveals their product sophistication: D3.js for data visualization, PWA capabilities for mobile-first experience, and Tailwind CSS for rapid iteration. They're using modern tools to solve an ancient problem—planned obsolescence. With $3.6M in funding, they're well-capitalized to scale their 19-person team, which includes a dedicated Chief of Circularity.
- Multi-channel revenue: Buy, sell, trade-in, and recycle—all under one roof
- Data-driven inventory: 4,930 monthly searches for 'refurbished iPhone 15' informs stock decisions
- Brand moat: 2,780 monthly searches for 'reboxed' alone shows strong brand recall
- Ecosystem play: Not just phones—AirPods, cases, and accessories create cross-sell opportunities
The Verdict: A Circular Economy Powerhouse
Reboxed proves sustainability and profitability aren't mutually exclusive. With lean operations, strong organic growth, and a mission-driven brand, they're positioned to dominate the $100B+ refurbished electronics market. The question isn't if they'll scale—it's how fast.
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Refurbished iPhones & Refurbished Samsungs: Buy & Recycle ∙ Reboxed®
Buy refurbished iPhones, Samsungs, Airpods & Eco-cases from Reboxed! We can save you 40% on refurbished Apply iPhones & Reconditioned Samsung phones.
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Reviews (20)
The service is good.
The service is good.
Excellent
Fast delivery , excellent condition
Quick and excellent value
Quick and excellent value
iPhone 15 pro
Really pleased with our purchase, exceeded expectations in quality and a very good all round service.
Next day delivery
Next day delivery, nice touch with the sweets.
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About reboxed.co
Buy refurbished iPhones, Samsungs, Airpods & Eco-cases from Reboxed! We can save you 40% on refurbished Apply iPhones & Reconditioned Samsung phones.
Company Overview
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Technology Stack
reboxed.co uses 31 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
reboxed.co receives approximately 256.3K monthly visitors and ranks #171,333 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:33 on the site.
The majority of reboxed.co's traffic comes from undefined, undefined, .
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