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Techbuyer: The $54M Circular Economy Titan
How a UK-based refurbisher dominates the $54B server resale market without a single cloud product.
In an industry obsessed with the latest silicon, Techbuyer has quietly built a $54M empire by doing the opposite: buying, refurbishing, and reselling yesterday's enterprise hardware. While competitors chase the cloud, they are mastering the circular economy of data centers.
"They aren't selling software; they are selling the physical backbone of the internet, one refurbished server at a time."
The SEO Juggernaut
Techbuyer’s traffic profile is a masterclass in intent capture. With 120,013 monthly visits and a dominant 57% coming from organic search, they have positioned themselves as the go-to destination for specific, high-intent queries like 'hard drive' (69,920 volume) and obscure part numbers like 'dell 89d42'. They don't just rely on their brand; they own the long-tail inventory search.
The Trust Factor
Selling used enterprise hardware is a game of trust. Techbuyer wins this with a 4.8/5 Trustpilot rating across 754 reviews—exceptional for a B2B hardware vendor. This social proof bridges the gap between buying used gear and enterprise-grade reliability, a hurdle many competitors fail to clear.
The company’s leadership team reflects a deep operational focus. With directors like Richard Kenny (Sustainability and Research) and Dan Rice (Global Purchasing), Techbuyer isn't just flipping hardware; they are engineering a sustainable supply chain. Their tech stack, featuring jQuery and Bootstrap, suggests a functional, inventory-heavy platform rather than a flashy consumer storefront—prioritizing utility over aesthetics.
- Revenue Stability: $54M revenue indicates a mature business model in a volatile tech sector.
- Global Reach: 135 employees serving an international market, evidenced by multi-language site handling.
- Niche Dominance: Captures high-value keywords like '6-core 18 mb cache server cpu bronze' (200 volume).
The Anti-SaaS Winner
Techbuyer proves that in a SaaS-dominated world, physical infrastructure recycling is a massive, profitable, and sustainable opportunity.
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Refurbished Servers & Data Centre Equipment | Techbuyer
Techbuyer is a global leader in the buying, refurbishing and selling of data centre equipment, including servers, memory and storage.
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Reviews (20)
👏 Bravo Techbuyer team
Great price. Easy purchase. Good follow up from their team. Delivered next working day. Bravo Techbuyer team.
Proactive customer support from Jack
Jack called up to check if the HDD was compatible with my computer. Turns out it wouldn't have worked, so Jack suggested a different one that would work, and it did indeed work. Had I not been called up, I would have ended up with a non-working item that I would have had to return, which would have been a pain, so they saved me a lot of hassle.
Excellent customer service
Excellent customer service, delivery excellent and on time. My new goto tech people.
Great fast delivery
Great fast delivery Bloody awesome fast support from a real Ozzy/ Pommy chap :) Well done Dave
Great customer service!
I recently bought a number of refurbished SAS drives from Techbuyer for a NAS server I was building. They contacted me in advance of shipping to check the drives would be appropriate for my intended purpose - a good sign. The drives arrived quickly and all was well to start with, but after a few days one of the drives went bad. I contacted Techbuyer and without any argument they sent me a replacement drive which arrived next day! Excellent customer service. I will definitely use Techbuyer again and heartily recommend them.
Thank you for your review. It's fantastic to hear that we were able to solve the issue you were facing and we look forward to working with you again soon.
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About techbuyer.com
Techbuyer is a global leader in the buying, refurbishing and selling of data centre equipment, including servers, memory and storage.
Company Overview
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Technology Stack
techbuyer.com uses 21 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, unpkg, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
unpkg
Email Marketing
Klaviyo
Advertising
Microsoft Ads
Customer Support
LiveChat
Traffic & Audience
techbuyer.com receives approximately 120.0K monthly visitors and ranks #321,708 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:35 on the site.
The majority of techbuyer.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about techbuyer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit techbuyer.com directly at https://techbuyer.com.