rebrandly.com
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Rebrandly: The Unsung Hero of Branded Links
How a 81-person team is quietly winning the war against generic shorteners
In a world dominated by Bitly's 600M+ monthly visits, Rebrandly has carved out a $11.3M business by focusing on one thing: making links actually work for marketers. While others cut corners, they're building brand equity with every click.
"They're not just shortening URLs—they're weaponizing them for brand recognition."
The Marketing Team's Secret Weapon
Rebrandly's 55% direct traffic speaks volumes. Marketers aren't just discovering them—they're bookmarking them. With 81 employees generating $11.3M, they're achieving $140K revenue per employee, a metric that puts them in the elite SaaS tier. Their product-led growth is so effective that 1 in 3 visitors comes directly, bypassing search entirely.
The SEO Chess Move
While competitors fight for 'link shortener' (194K monthly searches), Rebrandly is playing chess. They're capturing 'encurtador de link' (81K searches) and positioning against giants like Bitly (732K searches) and TinyURL (325K searches). Their 31% organic traffic share isn't luck—it's strategic keyword warfare, targeting underserved international markets and branded searches.
The real story isn't in the traffic numbers—it's in the trust signals. With a 3.4/5 Trustpilot rating from 194 reviews, they're in the 'good but not great' zone. This is where most SaaS companies plateau, but Rebrandly's trajectory suggests they're using this feedback to iterate aggressively. Their tech stack—built on AWS CloudFront, Cloudflare, and modern frameworks like Vite and Tailwind—shows they're engineering for scale, not just features.
- Revenue per employee: $140K (elite SaaS tier)
- Direct traffic dominance: 55% (product-led growth in action)
- International footprint: Top markets undefined but global reach evident
- Tech modernity: Vite + Tailwind CSS stack for speed and agility
The Quiet Giant in Branded Links
While everyone chases Bitly's scale, Rebrandly is building a $11.3M empire on the power of branded clicks. For founders and investors: this is what focused execution looks like.
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Free link shortener for branded URLs, analytics & QR codes
Best link shortener for marketing teams. Create branded short URLs, track campaign performance, and boost clicks with custom domains. Start for free.
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Reviews (20)
They have got some amazing people
I had an issue with my account and the first person I contacted was Kristi, who unfortunately came across as quite rude. Even so, I kept trying to get help and eventually connected with Brandy. She was extremely kind, understanding, and genuinely took the time to listen to my situation. She reassured me that she understood the issue and said she would forward it to someone who could properly take care of it. When I followed up later, I was helped by Iris, who honestly felt like an angel. She fixed my account and resolved everything without any hassle. Brandy and Iris truly made my day. Their professionalism, empathy, and willingness to help really stood out. People like them deserve a lot of appreciation.
A reliable and essential tool for our non-profit
We are a non-profit organization and we have been using Rebrandly for over a year, finding it extremely useful. We use it as a URL shortener for social media posts and messages, and as a QR code generator for printed leaflets and presentations. It is very convenient for directing people to our website, to survey forms, or to donation campaigns. Having personalized URLs is essential for us, and the free plan includes all the basic features we need. The platform is easy to use, fast, and reliable.
I love using rebrandly!
As a freelancer, I use rebrandly for so many things! Myself and other people. I love the convenience it gives and the tracking. I created a link to my newsletter sign up several years ago and it's neat to see how many times it's been clicked on over the years! And I love that I can use it for free right now. Eventually, I'll need to upgrade, but right now, it's nice not have to pay for it.
So easy to use
So easy to use
Rebrandly's interface makes branded links super-simple!
Rebrandly's interface makes creating and maintaining branded links effortless. It's so easy to find and create just the right domain name that we are able to offer ALL our clients branded URLs for every one of their digital publishing projects.
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About rebrandly.com
Best link shortener for marketing teams. Create branded short URLs, track campaign performance, and boost clicks with custom domains. Start for free.
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Technology Stack
rebrandly.com uses 18 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Termly
Traffic & Audience
rebrandly.com receives approximately 645.4K monthly visitors and ranks #73,498 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:18 on the site.
The majority of rebrandly.com's traffic comes from undefined, undefined, .
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