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Recapped.io: The Operating System for B2B Deals
How a 10-person team is building the digital sales room that enterprise clients actually adopt
Most B2B deals die in the messy middle—where buyers are overwhelmed by content and sellers are flying blind. Recapped.io isn't just another CRM add-on; it's the unified workspace that forces clarity on every single deal.
"They're not selling software; they're selling deal velocity."
The Problem They Solve
Recapped.io targets the core friction in B2B sales: scattered content, misaligned buying committees, and the black hole of deal execution. Instead of forcing buyers into your CRM, they create a shared digital space—Digital Sales Rooms—where sellers, buyers, and internal champions collaborate. The platform consolidates content, maps stakeholders, and tracks mutual action plans, turning the subjective art of selling into a repeatable, data-driven process.
Growth & Traction
With under 20k monthly visits, Recapped.io isn't chasing mass-market vanity metrics. Their traffic profile is telling: 56% direct traffic indicates strong brand recall and a product that drives repeat usage. The 30% organic search share is dominated by high-intent, methodology-specific queries like 'meddpiccc and similar methodologies' and 'the b2b buying process.' They're not ranking for 'sales software'; they're ranking for the language of sophisticated revenue leaders who already know what they need.
The company's tech stack reveals a focus on performance and analytics. They use jQuery and Tailwind CSS for a lightweight frontend, but more importantly, they've embedded Heap and Google Analytics to track deal progression metrics. This isn't just a tool for hosting PDFs; it's an intelligence layer that helps revenue teams forecast with precision by tracking content engagement and stakeholder participation.
- Digital Sales Rooms replace email chains with branded, trackable deal hubs
- Mutual Action Plans (MAPs) align sellers and buyers on a shared timeline
- Content consolidation ensures the right collateral reaches the right stakeholder at the right time
- Methodology enforcement (MEDDICC, BANT) embeds sales training directly into the workflow
The Silent Giant of Deal Rooms
While competitors chase feature bloat, Recapped.io's 10-person team is doubling down on the single metric that matters: deal close rates. They're not building a platform; they're building the operating system for the modern B2B sales process.
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Recapped - AI-Powered Digital Sales Room and Customer Onboarding Platform
The #1 platform for reducing friction between B2B sellers and their clients. Collaborate together through Digital Sales Rooms, Client Portals, and Mutual Action Plans to ensure your sales process is followed on every deal. Consolidate all your content in one place to enable buyers and accurately forecast revenue. Increase adoption of your sales training and sales methodology (MEDDICC, BANT, and more).
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About recapped.io
The #1 platform for reducing friction between B2B sellers and their clients. Collaborate together through Digital Sales Rooms, Client Portals, and Mutual Action Plans to ensure your sales process is followed on every deal. Consolidate all your content in one place to enable buyers and accurately forecast revenue. Increase adoption of your sales training and sales methodology (MEDDICC, BANT, and more).
Company Overview
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Technology Stack
recapped.io uses 31 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Font Awesome, Google Fonts
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HSTS
Error Tracking
Sentry
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PHP
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Contentful, Webflow
Traffic & Audience
recapped.io receives approximately 20.0K monthly visitors and ranks #1,206,986 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:00 on the site.
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