recart.com
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Recart: The SMS Trojan Horse
How a 53-person team is quietly winning DTC with one-click opt-ins
Recart isn't just another SMS platform—it's a list growth engine disguised as marketing software. While competitors fight for attention in crowded email inboxes, Recart is building an empire on the one channel everyone checks: their phone.
"They're not selling SMS marketing. They're selling an end to list-building friction."
The One-Click Revolution
Recart's core insight is brutally simple: every extra click kills conversion. Their single-click opt-in isn't a feature—it's a philosophical stance on growth. With industry-leading opt-in rates, they've turned the painful art of list building into a passive, high-converting funnel. For DTC brands where every subscriber costs $5-15 in paid traffic, this isn't optimization—it's survival.
The Revenue Efficiency Play
At $6.9M revenue with just 53 employees, Recart is running at ~$130K per employee—exceptional for a B2B SaaS company. This efficiency isn't accidental. Their tight integration with Shopify's ecosystem means they capture value from day one, bypassing the lengthy sales cycles that plague enterprise software. They're not hunting whales; they're building a scalable machine for the 1.7M+ Shopify merchants.
The traffic data tells an interesting story: 43% direct traffic suggests strong brand recognition and customer loyalty. When nearly half your visitors come directly to your domain, you've built something sticky. The 38% organic search share indicates they're winning on intent-based keywords like 'recart shopify' and 'sms for ecommerce'—the exact queries from merchants ready to buy.
- DTC-first positioning: Not a generalist SMS tool, but purpose-built for direct-to-consumer brands
- Stack-native design: Integrates seamlessly with existing Shopify tech stacks
- Performance over features: Focus on conversion metrics, not feature bloat
- Team efficiency: 53 people generating $6.9M = elite productivity
The Silent Category Winner
While everyone chases AI hype, Recart is building a $10M+ revenue business on the unsexy truth: better conversion beats more features every time.
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Meta Tags
Recart - More Than Just an SMS Marketing Software
Meet the first SMS platform that lets shoppers join your list with a single click — bringing you industry-leading opt-in rates and record-setting campaigns.
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About recart.com
Meet the first SMS platform that lets shoppers join your list with a single click — bringing you industry-leading opt-in rates and record-setting campaigns.
Company Overview
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Technology Stack
recart.com uses 19 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
Microsoft Ads, Twitter Pixel
Traffic & Audience
recart.com receives approximately 10.0K monthly visitors and ranks #2,258,611 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:13 on the site.
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