recology.com
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Recology: The Waste Zero Pioneer
How a regional waste giant built a digital backbone for a circular economy
Recology isn't just another waste management company; it's a data-driven logistics powerhouse with a bold mission: 'A World Without Waste.' Serving the San Francisco Bay Area and beyond, they've transformed from a traditional hauler into a vertically integrated tech-enabled service provider.
"Recology proves that legacy infrastructure can be digitized to compete with venture-backed startups, turning trash collection into a data-rich operation."
The Digital Bridge to Physical Operations
With 45% of traffic coming from organic search and a dominant brand keyword volume (26k/month for 'recology'), they've successfully bridged the gap between physical logistics and digital discovery. Their tech stack—featuring Tailwind CSS, Bootstrap, and major tracking pixels—reveals a mature marketing operation focused on conversion and retention.
The Hyper-Local Empire
The data reveals a fascinating anomaly: 98.7% of traffic is from 'undefined' (likely direct local traffic), indicating they dominate specific regional markets without needing broad national visibility. This isn't a bug; it's a feature of their deeply embedded community contracts and localized service model.
Their search strategy is laser-focused on utility. Top keywords like 'recology bulky item pickup' and 'recology login' signal a user base that isn't just browsing—they're transacting. They solve immediate, high-intent problems for residents and businesses, keeping operational friction low.
- **Operational Efficiency:** High direct traffic (49%) suggests users bookmark the portal, minimizing customer acquisition costs.
- **Niche Dominance:** Keywords like 'Sunset Scavenger' (3k monthly volume) show they capture historical brand equity in specific SF neighborhoods.
- **Tech Stack Pragmatism:** Using jQuery and Bootstrap alongside modern Tailwind CSS indicates a pragmatic, incremental approach to web development rather than a risky rewrite.
The Unsung Tech Giant of the Circular Economy
While Silicon Valley chases waste-tech unicorns, Recology quietly operates at massive scale with $441M in revenue, proving that infrastructure wins over hype.
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5 keywordsHow is Recology's SEO?
Meta Tags
Recology | Waste Zero
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recology.com
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Reviews (2)
We pay for once a month garbage pick…
We pay for once a month garbage pick up, but the garbage is Not consistently picked up. There seems to be a lack of concern about any follow up, once the report is recorded with the answering service.
How difficult does this need to be?
How difficult does this need to be? Can't pay through their payment service. Yet all the problems that come with not paying still occur yet with all kinds of scam-like billing mistakes. Nobody knows anything and that goes beyond the usual customer service nonsense. No such thing as bulky item pickup/curbside anything what so ever.
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About recology.com
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Technology Stack
recology.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
Twitter Pixel, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
recology.com receives approximately 363.7K monthly visitors and ranks #114,426 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:04 on the site.
The majority of recology.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about recology.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit recology.com directly at https://recology.com.