Recticel isn't just another industrial manufacturer—it's a €1.2 billion sleeping giant that quietly dominates the polyurethane foam market. While they don't shout about it, their 1,400 employees and 15K monthly website visitors reveal a company that's mastered the art of being indispensable to the world's biggest mattress and insulation brands.

"Recticel doesn't sell mattresses—it sells the technology that makes mattresses sleepable. That's B2B2C at its most profitable."

• CEO Olivier Chapelle leads a 1,400-person operation spanning Europe, Asia, and North America
• Their tech stack (Drupal, jQuery, Tailwind) suggests a company investing in digital infrastructure but not over-engineering it
• Traffic is evenly split: 49% organic, 35% direct—indicating strong brand recall in industrial circles

The most telling metric? Their second-highest search term is a typo variation ('rectivel group' at 90 searches). This suggests their brand equity is so strong in industrial circles that even misspellings drive traffic. For founders and investors, Recticel represents a masterclass in B2B dominance: build essential technology, supply the brands consumers love, and let the revenue compound quietly.