In the shadow of Tucson's mining heritage, a tiny 4-person operation is quietly redefining what it means to recycle scrap metal. Recyco isn't just another recycling center—it's a drive-thru experience that turns a chore into a transaction, generating $500K in revenue with a hyper-local focus that giants like Waste Management can't match.

"They're not competing with recycling giants—they're owning the neighborhood with a model so simple, it feels almost obvious."

The tech stack reveals their priorities: React and Bootstrap for a clean web experience, Zendesk for customer service, and Facebook Pixel for targeted local ads. They're not over-engineering—they're using modern tools to support a fundamentally analog business. Their 'drive-thru' positioning is genius: it removes friction, makes recycling convenient, and turns a commodity service into an experience.

• Revenue-per-employee ratio ($125K) suggests exceptional operational efficiency for a physical business
• 42% direct traffic proves strong local brand recognition—customers bypass search engines entirely
• Keyword strategy targets 'near me' searches, capturing high-intent local traffic
• Drive-thru model differentiates from traditional recycling centers, reducing customer friction