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ReDefine: The Silent VFX Powerhouse
A $533M revenue giant with 1,857 artists, quietly powering Hollywood's biggest stories
While everyone chases consumer apps, ReDefine is quietly building a $533M empire behind the scenes of Hollywood. This isn't a startup—it's a precision-engineered creative machine that turns cinematic dreams into digital reality.
"They don't sell software—they sell pixels that move stories. In an industry obsessed with scale, ReDefine's edge is surgical precision."
The Global Creative Grid
ReDefine operates like a distributed neural network for visual effects. With studios spanning Montreal to Mumbai, they've built a 24/7 production cycle where the sun never sets on their creative pipeline. This isn't just offshore outsourcing—it's a strategic global footprint that lets them hand off shots between time zones, accelerating delivery while maintaining creative continuity. Their presence in 13 cities across North America, Europe, and India gives them access to diverse talent pools and cost structures that pure-play Western studios can't match.
The DNEG Advantage
As part of the DNEG Group, ReDefine inherits over 25 years of award-winning infrastructure without the startup baggage. They're not building from scratch—they're leveraging market-leading technology and a track record that includes multiple Oscar wins. This parent-company halo effect is their secret weapon: clients get boutique agility with enterprise-grade reliability. The 1,857 employees aren't just artists; they're part of a machine that's already proven it can deliver for Marvel, Netflix, and the biggest studios on earth.
The traffic data reveals an interesting pattern: 44% direct traffic suggests a strong brand in a B2B industry where relationships matter more than SEO. Their top search term 'toxic: a fairy tale for grown-ups' (47,530 monthly searches) shows they're tied to specific, high-profile projects rather than generic VFX keywords. This is the mark of a studio that wins through reputation, not content marketing.
- Global 24/7 production cycle: Hand-off between time zones accelerates delivery
- DNEG's 25-year infrastructure: Enterprise-grade tech without the startup risk
- 13 studios across 3 continents: Access to diverse talent and cost structures
- 44% direct traffic: Strong brand recognition in a relationship-driven industry
The Unsexy Billion-Dollar Playbook
While everyone chases AI hype, ReDefine is building the infrastructure that actually delivers Hollywood's future. Their moat isn't algorithms—it's relationships, talent density, and a global production machine that turns creative chaos into predictable revenue.
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ReDefine
ReDefine is a global VFX and animation company providing high-quality, tailored creative services to studios, filmmakers, and streaming companies, to help them efficiently and effectively bring their stories to life. As part of the DNEG Group, ReDefine has the benefit of access to over 25 years of innovation and award-winning creative excellence, as well as a market-leading technology infrastructure. Our agile and flexible approach allows us to streamline the creative workflow to offer timely solutions to our clients, while our global community of talented VFX and animation artists work hand-in-hand with our filmmaking partners to help them realise their grandest visions. ReDefine is a global company with studios in North America (Montreal, Toronto, Vancouver, Los Angeles), Europe (London, Sofia, Budapest, Barcelona), and India (Mumbai, Hyderabad, Bangalore, Pune, Goa, Patna, Trivandrum and Kolkata).
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About redefine.co
ReDefine is a global VFX and animation company providing high-quality, tailored creative services to studios, filmmakers, and streaming companies, to help them efficiently and effectively bring their stories to life. As part of the DNEG Group, ReDefine has the benefit of access to over 25 years of innovation and award-winning creative excellence, as well as a market-leading technology infrastructure. Our agile and flexible approach allows us to streamline the creative workflow to offer timely solutions to our clients, while our global community of talented VFX and animation artists work hand-in-hand with our filmmaking partners to help them realise their grandest visions. ReDefine is a global company with studios in North America (Montreal, Toronto, Vancouver, Los Angeles), Europe (London, Sofia, Budapest, Barcelona), and India (Mumbai, Hyderabad, Bangalore, Pune, Goa, Patna, Trivandrum and Kolkata).
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redefine.co uses 11 technologies across their website including Vimeo, HSTS, Vercel, and more.
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redefine.co receives approximately 13.7K monthly visitors and ranks #1,665,594 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:57 on the site.
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