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Redlee/SCS: The Unsexy Behemoth
How a $29M janitorial firm quietly dominates industrial cleaning across the South
While tech startups chase SaaS multiples and AI hype, Redlee/SCS is building a $29.4M empire cleaning floors in warehouses and office towers across the South. This isn't a software company—it's a physical operation at scale, and the numbers reveal a masterclass in industrial service execution.
"They rank for 'housekeeper shot ft worth tx'—a tragic, viral search—proving they're embedded in the real-world fabric of their markets, not just SEO-optimized keywords."
The Invisible B2B Machine
With 1,365 monthly visits and a global rank of ~10M, Redlee/SCS isn't winning on web traffic—it's winning on operational density. Their 42% direct traffic share is unusually high for a service business, indicating strong brand recall from enterprise clients and repeat contracts. The 33% organic search traffic is driven by hyper-local, high-intent queries like 'midland texas cleaning services' and 'window cleaning birmingham usa,' revealing a strategy rooted in geographic dominance, not national brand building.
The Growth Story: Physical Scale Over Digital Vanity
Redlee/SCS operates in a classic industrial playbook: deep regional penetration. They're not trying to be a nationwide brand; they're a regional powerhouse with hubs in Dallas/Fort Worth, Charlotte, Little Rock, Tulsa, Birmingham, and beyond. Their tech stack (jQuery, Bootstrap, Tailwind) is pragmatic, not flashy—built for function, not conversion optimization. The real growth driver isn't their website; it's their 123-person workforce delivering consistent, large-scale cleaning for industrial and commercial facilities.
The leadership team—Jeffrey Shea (COO), Mike Holman (CFO), Christi Redfearn (CFO), Steve Vining (Regional VP), and Michelle Graifemberg (HR Director)—reads like a seasoned operations crew, not a growth-hacking squad. This is a company run by operators, not marketers. Their social presence (Facebook, LinkedIn, YouTube) is functional, not viral, reinforcing the B2B nature of their business.
- Hyper-local SEO strategy targeting specific city-industry pairs
- High direct traffic indicates strong client retention and word-of-mouth
- Minimal digital footprint but massive operational footprint
- Leadership team focused on regional expansion, not national branding
The Unsexy Truth About Scale
Redlee/SCS proves that in industrial services, operational density beats digital reach every time.
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Janitorial Services & Commercial Cleaning for Large-scale Cleaning Needs | REDLEE/SCS, INC
We provide cleaning and janitorial services in Dallas/Fort Worth, Charlotte, Little Rock, Tulsa, Birmingham, Richland, Roanke and more for large scale cleaning needs.
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About redleescs.com
We provide cleaning and janitorial services in Dallas/Fort Worth, Charlotte, Little Rock, Tulsa, Birmingham, Richland, Roanke and more for large scale cleaning needs.
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redleescs.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, cdnjs, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
redleescs.com receives approximately 1.4K monthly visitors and ranks #9,825,279 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:52 on the site.
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