redox.com
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Redox: The B2B Chemical Giant Hiding in Plain Sight
A $35M distributor with 1,000 products and a surprisingly modern digital footprint.
Most B2B industrial companies are digital ghosts, but Redox is quietly building a modern distribution empire. With 756 employees and 1,000+ specialty products, they're not just moving chemicals—they're digitizing a 100-year-old industry.
"Redox isn't just distributing chemicals—they're distributing trust at scale across 1,000+ products."
Global Footprint, Local Execution
Operating across Australia, USA, UK, New Zealand, and KL, Redox has built a multi-continent distribution network that most competitors can't match. Their 69K monthly visits suggest a digital-first approach to what was traditionally a relationship-driven business. The fact that 59% of traffic comes from organic search indicates they've invested heavily in SEO and content around chemical specifications—turning technical data sheets into lead magnets.
The Modern Tech Stack Paradox
Here's the contradiction: Redox uses jQuery, Bootstrap, and Chart.js—technologies that feel dated compared to modern React or Vue stacks. Yet they're driving meaningful B2B traffic. This suggests a pragmatic approach: build what works for industrial buyers who prioritize speed and reliability over flashy UI. Their tech stack is a reminder that in B2B, functionality often trumps flashiness.
The keyword data reveals their strategy: they rank for highly specific industrial terms like 'phosphoric acid redoc' (280 monthly searches) and 'sodium bentonite formula' (230). This isn't vanity traffic—these are procurement professionals, lab managers, and engineers with immediate purchasing intent. Each search represents a qualified lead worth thousands in potential contracts.
- 1,000+ products across commodity and specialty chemicals
- Multi-continent presence with localized teams
- 756 employees suggesting mid-market scale
- Digital-first distribution model in traditional industry
The Silent Industrial Titan
Redox proves that in B2B chemicals, you don't need venture funding or viral marketing—you need relentless execution and deep product expertise.
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Open Graph Image
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Meta Tags
Redox | Chemical Suppliers in Australia, USA, UK, NZ | Distributors
Redox is a leading chemical and ingredients distributor active in more than 1000 specialty and commodity products. We supply and distribute chemicals and ingredients across a wide range of markets, to customers in Australia, USA, UK, NZ, KL & More.
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About redox.com
Redox is a leading chemical and ingredients distributor active in more than 1000 specialty and commodity products. We supply and distribute chemicals and ingredients across a wide range of markets, to customers in Australia, USA, UK, NZ, KL & More.
Company Overview
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Technology Stack
redox.com uses 23 technologies across their website including Google Maps, Vimeo, YouTube Embed, reCAPTCHA, and more.
Maps
Google Maps
Video
Vimeo, YouTube Embed
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
redox.com receives approximately 69.2K monthly visitors and ranks #543,364 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:26 on the site.
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This page provides publicly available information about redox.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit redox.com directly at https://redox.com.