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reduced.dk

19 technologies
VerifiedVisit$16M6519 Tech9 Leads
Deep Dive

Reduced: The Upcycled Taste Revolution

A $15.8M food tech turning waste into premium ingredients

While most food companies chase yield, Reduced chases the opposite: they find premium taste solutions in what others discard. With $12.5M in funding and a $15.8M revenue run rate, this Danish scale-up is proving that upcycled ingredients aren't just eco-friendly—they're a serious business.

$15.8M
Annual Revenue
$12.5M
Total Funding
65
Employees
4.0/5
Trustpilot Rating

"The future of taste isn't grown—it's reclaimed."

The Upcycled Advantage

Reduced operates in the food ingredients space with a radical premise: waste streams contain untapped flavor compounds. Their 65-person team has built a tech stack (HubSpot, Cloudflare, Tailwind) that supports a B2B model selling natural taste solutions derived from upcycled sources. This isn't charity—it's margin expansion for food manufacturers.

Team & Execution

The leadership team reads like a scale-up playbook: Morten Christensen (CCO) driving commercial strategy, Sofie Holmberg managing supply chain complexity, Bram T on product, and Kaspar Wehrhahn steering finance. With 65 employees generating $15.8M, that's ~$243K revenue per employee—a strong ratio for a food tech at this stage.

Their web presence reveals a company in transition. The homepage pushes 'natural taste solutions from upcycled ingredients' as the core message, yet traffic metrics show they're still building direct audience capture. The 0 monthly visits likely reflects B2B focus and recent site migrations, not market irrelevance.

  • B2B ingredient model vs. consumer product play
  • Upcycling as core IP, not marketing fluff
  • HubSpot-powered sales engine for enterprise
  • Trustpilot presence signals early customer validation
No consumer-facing brand (yet)
Proven enterprise revenue ($15.8M)
Limited organic web traffic
Strong unit economics (243K/employee)
No public pricing or product catalog
Clear sustainability positioning

The Silent Giant of Upcycling

Reduced proves sustainability scales when you solve real taste problems first. They're not selling eco-guilt—they're selling better margins.

What tech stack does Reduced use?

29 detected
Video1
Cloud & Hosting1
Marketing Automation1
Analytics & Marketing1
Performance1
Web Standards1
Tracking & Analytics10
M
Microsoft Clarity
H
HubSpot
J
jsDelivr
C
Cloudflare
M
Microsoft Clarity
H
HubSpot
A
Analytics Service
G
Google APIs
G
Google Static
B
Bing

How much traffic does Reduced get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Reduced's SEO?

Meta Tags

title16 chars

REDUCED homepage

languageEN

H1 Tags

h1Natural taste solutions from upcycled ingredients
h1The future of taste is upcycled
h1Natural taste solutions from upcycled ingredients

Schema Types

VideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObjectVideoObject

Who works at Reduced?

Loading leads...

What do customers think of Reduced?

Reduced

Reduced

4.0
3 reviews

Categories

Food Products Supplier#undefinedFood Manufacturer#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Ken N
8/13/2024
🇦🇺 Australia2 reviewsOrganicUnverified
Experience date: 7/10/2024
Brilliant Basics

Approached 2 independent brokers, and 2 big guns (Aussie & Loans.com.au) all at the same time. Lots of promises and selling, but took ages to respond, and after requesting numerous documents during “application stage”, could not get any or regular updates. Crickets! Out of frustration, tried “Reduced” - Ben Ithell pretty much the same pitch. Only difference was that he delivered. ALWAYS did what he said he would. When it wasn’t done as he committed (out of his control) still took FULL accountability and kept me updated. Even when he was sick, he still msg’ed with update. There were 2 moments that resonated; * When I asked him to make sure he gets his commission, he told me “not to worry about that and let’s focus on pushing your loan through to formal approval”. He only spoke about it after our loan was fully approved. * He saw a chance to secure a lower rate for me, and hounded the crap out of his BDM to get it. Even though his commission would be less, and I could have been none the wiser. I’ve RF’ed around 6 times, by far the best operator - takes accountability being the main contact, and does the basics, brilliantly. Cannot recommend highly enough. 15mins is the least I can do to “Thank you”for such a stellar job, Ben / Reduced.

Frequently Asked Questions about Reduced

What is Reduced's Revenue?
Reduced generates approximately $16M in annual revenue. With 65 employees, that's $243,000 per employee. The company has raised $13M in total funding.
How fast is Reduced growing?
Reduced employee count has changed by 59% year over year.
What technologies does Reduced use?
Reduced uses 19 technologies across their website including Video, Fonts, CMS. Key technologies include Wistia, Font Awesome, Google Fonts, Contentful.
Who are Reduced's competitors?
Reduced's main competitors include ROSE POULTRY, REDUCED, AKV AmbA, Matr Foods, Bambina. These companies operate in similar markets and compete for the same customer base.
What do customers think of Reduced?
Reduced has a Trustpilot score of 4.0 out of 5 (4 stars) based on 3 customer reviews.

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How to contact Reduced?

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What are Reduced's key pages?

Export reduced.dk Data

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About reduced.dk

Company Overview

reduced.dk
Website
0
Monthly Visitors
19
Technologies
9+
Employees

reduced.dk Key Pages

reduced.dk Social Media

Contact reduced.dk

Technology Stack

reduced.dk uses 19 technologies across their website including Wistia, Font Awesome, Google Fonts, Contentful, and more.

Video

Wistia

Fonts

Font Awesome, Google Fonts

CMS

Contentful

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

reduced.dk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is reduced.dk?
reduced.dk is a website that you can visit at https://reduced.dk. Use TechList.ai to discover the technologies, analytics, and company information about reduced.dk.
What technologies does reduced.dk use?
reduced.dk uses 19 technologies including Wistia, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact reduced.dk?
You can contact reduced.dk through their contact page.
What are reduced.dk's social media accounts?
reduced.dk is active on linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is reduced.dk?
reduced.dk receives approximately 0 monthly visitors.

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This page provides publicly available information about reduced.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reduced.dk directly at https://reduced.dk.