redzone.co
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RedZone: The Unsexy Billion-Dollar Wildfire Shield
How a 51-person team built the essential intelligence layer for climate resilience
While climate tech startups chase flashy headlines, RedZone quietly became the essential infrastructure for insurance giants and utilities to survive the wildfire era. This isn't another AI prediction platform—it's the operational backbone that determines whether communities get insured or face blackouts.
"RedZone proves that in climate tech, boring infrastructure beats flashy demos when lives and billions of dollars are on the line."
The Insurance-Utility Axis
RedZone's genius isn't in wildfire prediction—it's in translating chaos into actuarial tables. With 29% organic traffic and 47% direct visits, their clients aren't browsing; they're logging in daily to make million-dollar decisions. The 'redzone' keyword alone drives 58,840 monthly searches, but the real value is in the proprietary data that utilities pay for to avoid catastrophic liability.
The $3.5M Foundation Play
At $3.5M revenue with just 51 employees, RedZone operates at $68k ARR per employee—leaner than most SaaS companies. They're not chasing growth at all costs; they're building defensible moats. Their tech stack (jQuery, Bootstrap, Tailwind) screams 'productivity over polish,' focusing resources on data acquisition and analyst talent like Senior Disaster Intelligence Analyst Michael Cox.
- 100% US-focused traffic (no global diversification)
- Specialized in wildfire intelligence, not general disaster
- Hybrid model: software + human analyst expertise
- Deep integration with insurance underwriting workflows
The real story here is in the 'undefined' country traffic—RedZone serves the US market so completely that analytics can't even categorize their international presence. With 8,392 monthly visits, each visitor is likely a professional making six-figure decisions. This isn't a product for the masses; it's infrastructure for the few who control the energy grid and insurance pools of entire states.
The Unsexy Infrastructure Winner
RedZone isn't building the next climate unicorn—they're building the essential layer that makes every other climate solution work. In a world of $100M climate rounds, their $3.5M revenue proves that boring, vertical-specific intelligence beats broad promises every time.
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RedZone: Wildfire Software | Natural Disaster Intelligence & Analysis
RedZone provides intelligence and analysis about wildfire and disaster events throughout the U.S. and abroad for the insurance, utility and other industries.
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About redzone.co
RedZone provides intelligence and analysis about wildfire and disaster events throughout the U.S. and abroad for the insurance, utility and other industries.
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Technology Stack
redzone.co uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
Marketing Automation
HubSpot
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Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
Traffic & Audience
redzone.co receives approximately 8.4K monthly visitors and ranks #2,443,225 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 5:11 on the site.
The majority of redzone.co's traffic comes from .
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