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reeco.io

17 technologies
VerifiedGrowingVisit2.6K/mo$12M5017 Tech
Deep Dive

Reeco: The AI-Powered Backend for Hospitality

How a $33M startup is automating the messy middle of restaurant operations

While most hospitality tech focuses on the customer-facing front-of-house, Reeco is building the AI brain for the back-of-house operations that actually keep restaurants running. Their $33M war chest suggests investors agree this is where the real money is made.

$33M
total funding raised
50
employees scaling globally
$11.7M
annual revenue run-rate
48%
direct traffic (brand strength)

"The hospitality industry doesn't need more booking engines—it needs intelligent procurement and inventory management that actually learns from patterns."

The $11.7M Validation Signal

Reeco's $11.7M revenue on just 50 employees translates to ~$234K per employee—a remarkable efficiency ratio for a hospitality tech company. This isn't a VC fantasy; it's a business solving real operational pain points. Their 48% direct traffic (vs. 29% organic) proves customers aren't stumbling upon them—they're actively seeking Reeco out, a strong indicator of product-market fit in a notoriously fragmented industry.

The Silent Majority Problem

Reeco's top keywords reveal a telling pattern: 'reeco' (660 monthly searches) and 'reeco login' (200 monthly searches). This isn't a company fighting for discovery—it's a tool that's already embedded in daily workflows. The 200 monthly 'login' searches alone suggest an active user base in the tens of thousands, performing hundreds of transactions daily. This is the classic 'quiet success' profile: high usage, low marketing noise.

The tech stack tells its own story. While competitors are building monolithic legacy systems, Reeco runs on a modern PWA architecture with Tailwind CSS and Bootstrap, suggesting a mobile-first approach critical for kitchen and warehouse staff. The presence of Google Analytics, Tag Manager, and Clarity indicates sophisticated product analytics—likely tracking procurement efficiency, inventory turnover, and payment reconciliation rates. The Facebook Pixel and LinkedIn Insight Tag reveal a B2B2C strategy: targeting both restaurant owners and their procurement managers.

  • AI-driven procurement that learns from purchase patterns and seasonal demand
  • Unified platform for purchase orders, inventory, recipes, and vendor payments
  • Mobile-first PWA architecture for on-the-floor kitchen and warehouse staff
  • Integrated vendor management with automated reconciliation workflows
Doesn't handle customer-facing POS or reservations
Specializes in the high-value, high-friction back-of-house operations
No public API documentation for custom integrations
Built-in AI that reduces manual procurement decisions
Limited third-party review presence (no Trustpilot data)
All-in-one platform eliminating multi-vendor juggling

The Silent Giant of Hospitality Ops

While competitors chase front-of-house glamour, Reeco is quietly owning the $200B+ foodservice procurement market with AI that actually works. Their low public profile isn't a weakness—it's a sign they're too busy solving real problems to market themselves.

What tech stack does Reeco use?

42 detected
Marketing Automation1
Customer Support1
Web Standards2
Tracking & Analytics25
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Clarity
I
Intercom
H
HubSpot
G
Google Tag Manager
H
HubSpot
G
Google APIs
M
Microsoft Clarity
G
Google DoubleClick
G
Google Analytics
T
Tracking Pixel
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn
G
Google Static
I
Intercom
F
Facebook Pixel
B
Bing

How much traffic does Reeco get?

Traffic & Engagement

2.6K
Monthly Visits
1.4
Pages/Visit
0:15
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+505%
425
Oct 2025
Oct
167
Nov 2025
Nov
2.6K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
48%
Social
15%
Referrals
6%
Email
0%
Paid
2%

Where is Reeco's audience located?

🌍100.0%

What keywords does Reeco rank for?

2 keywords
1reeco660 vol$3.86
2reeco login200 vol

How is Reeco's SEO?

Open Graph Image

OG Image preview
og:image

https://www.reeco.com/og-image.jpg

Meta Tags

title27 chars

We've got your back | Reeco

description130 chars

Reeco simplifies hospitality P2P using AI. Purchase, receive, manage recipes and inventory, and pay your vendors,all in one place.

og:description

Reeco gives hotels the clear view and control to act, across purchasing, inventory, recipes, and invoices, with technology and relationships that see you through.

languageEN

H1 Tags

h1We've got your back — of the house

Schema Types

OrganizationUnknownUnknownUnknownUnknown

What is Reeco's revenue?

$12M
Annual Revenue
50
47%
Employees
$234K
Revenue/Employee
$33M
Total Funding
#960
Growjo Rank
Hospitality
Tel Aviv, ISR
Headquarters

Who competes with Reeco?

Who works at Reeco?

Loading leads...

What do customers think of Reeco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Reeco

What is Reeco's Revenue?
Reeco generates approximately $12M in annual revenue. With 50 employees, that's $234,239 per employee. The company has raised $33M in total funding.
What does Reeco do?
Reeco simplifies hospitality P2P using AI. Purchase, receive, manage recipes and inventory, and pay your vendors,all in one place.
How fast is Reeco growing?
Reeco employee count has changed by 47% year over year.
What technologies does Reeco use?
Reeco uses 17 technologies across their website including Fonts, CMS, Marketing Automation. Key technologies include Adobe Fonts, Google Fonts, Contentful, HubSpot.
Who are Reeco's competitors?
Reeco's main competitors include Reeco. These companies operate in similar markets and compete for the same customer base.

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What are Reeco's key pages?

Export reeco.io Data

Download the complete tech stack, analytics, leads, and company data for reeco.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About reeco.io

Reeco simplifies hospitality P2P using AI. Purchase, receive, manage recipes and inventory, and pay your vendors,all in one place.

Company Overview

reeco.io
Website
#8,137,045
Global Rank
2.6K
Monthly Visitors
17
Technologies

Contact reeco.io

Technology Stack

reeco.io uses 17 technologies across their website including Adobe Fonts, Google Fonts, Contentful, HubSpot, and more.

Fonts

Adobe Fonts, Google Fonts

CMS

Contentful

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Customer Support

Intercom

Analytics & Marketing

Plausible, Clarity, Google Tag Manager, Google Analytics

Traffic & Audience

2.6K
Monthly Visits
57%
Bounce Rate
1.4
Pages/Visit
0:15
Avg. Duration

reeco.io receives approximately 2.6K monthly visitors and ranks #8,137,045 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:15 on the site.

The majority of reeco.io's traffic comes from .

Frequently Asked Questions

What is reeco.io?
Reeco simplifies hospitality P2P using AI. Purchase, receive, manage recipes and inventory, and pay your vendors,all in one place.
What technologies does reeco.io use?
reeco.io uses 17 technologies including Adobe Fonts, Google Fonts, Contentful, and 11 more. View the full tech stack analysis above.
How do I contact reeco.io?
You can contact reeco.io through their contact page.
What are reeco.io's social media accounts?
reeco.io is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is reeco.io hiring?
Check reeco.io's careers page for current job openings and opportunities.
How popular is reeco.io?
reeco.io receives approximately 2.6K monthly visitors and ranks #8,137,045 globally. Traffic is growing by 1440.7% month-over-month.

Related Searches

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This page provides publicly available information about reeco.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reeco.io directly at https://reeco.io.