reef.ai
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Reef.ai: The Net Retention Engine
AI-powered customer data scoring for revenue teams
In a market saturated with generic CRM tools, Reef.ai emerges as a specialist focused on a single, high-stakes metric: Net Retention. They're not just tracking customers—they're scoring them with AI to predict revenue leakage before it happens.
"Reef isn't building another dashboard—it's building a retention engine that thinks."
The Customer Data Problem
Most revenue teams are drowning in fragmented data—support tickets, usage metrics, payment history—scattered across tools. Reef.ai consolidates this chaos into a single 'health score' that actually predicts churn. With only 14 employees, they're proving that focused AI can outperform bloated enterprise suites.
The Growth Trajectory
Despite a modest 2,032 monthly visits, Reef.ai commands a 46% direct traffic share—a strong signal of brand recall and word-of-mouth traction. Their search volume reveals a hungry audience hunting for alternatives to legacy 'Healthscore' tools, with 'reef company' searches hitting 480 monthly queries.
The leadership team—Brent Grimes (CEO), Corey Goff (CTO), and Chris Erickson-King (Head Sales)—brings a rare mix of technical depth and sales acumen. This isn't a founder-first product; it's a revenue-first engine built by operators who understand the pain of customer churn.
- AI-driven customer scoring that moves beyond static dashboards
- Specialized focus on Net Retention Revenue (NRR) as the north star
- Lean execution: $500K revenue with just 14 employees = $35K per employee
The Bottom Line
Reef.ai is betting that the future of B2B SaaS isn't acquisition—it's retention. With a lean team and focused AI, they're building the intelligence layer for revenue teams who know that keeping a customer is worth more than finding a new one.
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Reef | The Net Retention Engine, AI for Customer Data & Scoring
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About reef.ai
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Technology Stack
reef.ai uses 9 technologies across their website including Google Fonts, Plausible, Google Tag Manager, Lazy Loading, and more.
Fonts
Google Fonts
Analytics & Marketing
Plausible, Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Alpine.js
Traffic & Audience
reef.ai receives approximately 2.0K monthly visitors and ranks #7,295,102 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:51 on the site.
The majority of reef.ai's traffic comes from undefined, .
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This page provides publicly available information about reef.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reef.ai directly at https://reef.ai.