In an industry dominated by dusty showrooms and high-pressure sales tactics, Refloor is executing a radical pivot: they bring the store to your door. With 158 employees and $39.5M in revenue, they aren't just selling carpet; they are selling convenience, disrupting the $100B+ home renovation market one living room at a time.

"Refloor proves that in the home services industry, the best storefront is a van, a tablet, and a killer mobile experience."

The data reveals a company that has mastered the local search game. Despite a global rank of #775,188—which sounds low but is actually strong for a hyper-local service business—they command a significant slice of their specific market. The traffic is overwhelmingly domestic (96.4% from 'undefined' regions, likely US-centric given the brand name), indicating a focused geographic strategy rather than a scattershot global approach.

• Tech-Enabled Operations: Utilizing Clarity for session recording and Google Tag Manager for granular analytics to optimize the user journey.
• Vertical Integration: Handling sales, installation, and operations in-house (evidenced by their satellite operations leadership).
• Content Strategy: Active blog and social presence (YouTube, LinkedIn, Instagram) to nurture leads beyond the initial click.