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Refractiv: The Google Workspace Specialist
A deep dive into a 12-person team generating $1M revenue by mastering the Google ecosystem.
In a world chasing AI unicorns, Refractiv proves the enduring power of vertical dominance. They aren't trying to build the next big platform; they are the plumbing for thousands of businesses running on Google Cloud. With just 12 employees, they are carving out a lucrative niche in the crowded IT services market.
"They aren't chasing the entire cloud market. They own the Google Workspace lane, turning a commoditized product into a high-touch service business."
The SEO Goldmine
Refractiv plays a smart volume game. Ranking for 'Google Workspace Pricing' (100k+ monthly searches) is a bold move for a small player. It shows they aren't afraid to compete for high-intent keywords against Google itself. Their traffic is 64% organic, a testament to a content strategy that answers the questions businesses actually ask.
The Team Efficiency
With 12 employees generating $1M in revenue, Refractiv clocks in at roughly $83k revenue per employee. While not a SaaS-level margin, this is a strong figure for a services and deployment agency. It suggests high efficiency and likely a reliance on automated onboarding and standardized packages rather than heavy custom consulting.
The technology stack reveals a modern approach. Using Tailwind CSS and jQuery suggests a focus on fast, lightweight frontends rather than heavy, slow frameworks. However, the presence of Ant Design alongside Bootstrap hints at some technical debt or multiple developers working with different preferred libraries—a common growing pain for small agencies scaling their digital presence.
- Dominant Niche: They avoid the 'we do everything' trap by focusing exclusively on the Google ecosystem.
- High Intent Traffic: They capture users at the exact moment of purchase consideration.
- Low Headcount, High Revenue: A lean operation that maximizes output per person.
The Verdict: A Blueprint for Niche Dominance
Refractiv shows that you don't need to be a unicorn to win. You just need to be the best in a specific, high-value vertical.
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Expert Google Workspace Services | Refractiv - UK Google Partner
Refractiv offers Google Workspace deployment and migration, support, training, backup, and more. Get in touch today for a free consultation. new test
Refractiv offers Google Workspace deployment and migration, support, training, backup, and more. Get in touch today for a free consultation.
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Reviews (6)
Refractiv are very helpful
Refractiv are very helpful, professional and well organised. They provide our business with IT support and assisted with our migration to google. It all went really well so a big thank you. Would certainly recommend.
Hi Kaspar, We truly appreciate your feedback and your recommendation. We look forward to continuing to support your business with all your Google Workspace needs. Best regards, Eugen
Understanding What Gemini can really do
I have been trying out various things with AI but without really knowing all of its capabilities. The course I took on Gemini was a real eye-opener. Excellent materials and the ability to go back and review stages whenever I wnted.
Hi Ian, Thank you for the fantastic review! We're glad to hear that you found our Gemini for Google Workspace training useful. We appreciate you taking the time to share your feedback! Best regards, Eugen
Refractiv - Impressive Service and Support
We have worked with Refractiv for several years and they have always been professional, personable, and responsive to our needs.
Hi Nev, We're happy to hear that you've had a positive experience with our team over the years. We appreciate your business and look forward to continuing our partnership. Best regards, Eugen
Experts in their field
Refractiv have supported our business for many years, from helping us with our initial set up to ongoing guidance and support their service is always great and their guidance absolutely spot on
Hi Mark, It's great to hear that our support has been so valuable to your business. We're proud to be a long-term partner, and we look forward to many more years of working together! Best regards, Eugen
Expert knowledge and first class…
Expert knowledge and first class service levels. No hesitation in recommending the Refractiv team.
Hi John, We're glad to hear you had such a positive experience. Thank you so much for the recommendation. Best regards, Eugen
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About refractiv.co.uk
Refractiv offers Google Workspace deployment and migration, support, training, backup, and more. Get in touch today for a free consultation. new test
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refractiv.co.uk uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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refractiv.co.uk receives approximately 7.9K monthly visitors and ranks #2,728,715 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:44 on the site.
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