regatta.com
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Regatta: The UK's Outdoor Giant
How a heritage brand dominates online with 3.5M monthly visits
In a market dominated by technical specialists, Regatta carved a massive niche by making outdoor gear accessible to everyone. With 3.5 million monthly visitors, they've turned a simple value proposition—'great value for all the family'—into a £75M revenue engine.
"Regatta proves you don't need to be premium to win—just relentlessly accessible."
The Discovery Engine
With 65,080 monthly searches for 'regatta' alone, they've built a brand so powerful it's the default search term. But the real insight? They rank for 'mountain warehouse'—their competitor's brand—showing they're capturing comparison shoppers at the moment of intent. This is SEO warfare at its finest.
The Family Playbook
919 employees serving a £75M revenue base means exceptional efficiency. Their secret isn't innovation—it's democratization. By targeting 'all the family' instead of hardcore adventurers, they tap into a market 10x larger than technical outdoor brands. Every product decision flows through this filter: 'Will this work for a school trip to the Lake District?'
Their tech stack reveals the playbook: Tailwind CSS, Bootstrap, and DaisyUI suggest a rapid-iteration frontend. Google Analytics and Tag Manager feed SpeedCurve for performance monitoring. Zendesk handles customer service at scale. This isn't a tech-first company—it's a marketing machine that happens to sell jackets.
- Dominates 'value outdoor' segment while technical brands fight over premium
- Uses competitor keywords (183K searches for 'mountain warehouse') as acquisition channels
- Social presence across 5 platforms with 100K+ followers each, driving direct traffic
- 32,604 Trustpilot reviews prove they're converting browsers into loyalists
The Anti-Premium Playbook
Regatta wins by ignoring the rules of outdoor retail. While brands chase technical specs, they chase household penetration. While others build communities around adventure, they build loyalty around affordability. The result? A £75M business that feels inevitable.
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5 keywordsHow is Regatta's SEO?
Meta Tags
Regatta - Great Outdoors | Outdoor Clothing & Footwear | Regatta
Britain’s best outdoor clothing brand. Buy waterproof jackets, fleeces, walking boots & camping equipment. Great value for all the family. Official Regatta Store – Shop now
Regatta Great Outdoors | Outdoor Clothing & Footwear | Regatta Great Outdoors
Britain’s best outdoor clothing brand. Buy waterproof jackets, fleeces, walking boots & tents. Great value for all the family. Official Regatta Store – Shop now
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Reviews (20)
Love the products as they fit well and…
Love the products as they fit well and keeps me warm.
Excellent quality for low prices
Excellent quality for low prices. Bought 3 jackets last month and all of them are great quality, absolutely worth buying.
Fantastic
Fantastic, really pleased with my purchase! Very quick delivery
Convince of outside boxes
Convince of outside boxes, making it acsseble anytime.
Quality product
Excellent service
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About regatta.com
Britain’s best outdoor clothing brand. Buy waterproof jackets, fleeces, walking boots & camping equipment. Great value for all the family. Official Regatta Store – Shop now
Company Overview
regatta.com Social Media
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Technology Stack
regatta.com uses 20 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Traffic & Audience
regatta.com receives approximately 3.5M monthly visitors and ranks #13,863 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:28 on the site.
The majority of regatta.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about regatta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit regatta.com directly at https://regatta.com.