rehabmart.com
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Rehabmart: The Therapist-Owned Amazon Alternative
How a niche medical supplier scaled to $9.7M by serving the underserved
In the crowded medical supply market, Rehabmart isn't just selling equipment—it's selling expertise. Owned and operated by occupational and physical therapists, this isn't another faceless dropshipper; it's a specialist with 45 employees and $9.7M in revenue proving that deep domain knowledge beats generic scale.
"They don't just sell medical equipment—they sell the expertise of actual therapists who understand the daily struggles of caregiving."
The Caregiver's Secret Weapon
Rehabmart targets a specific, emotional pain point: the overwhelmed caregiver. While Amazon sells everything, Rehabmart sells solutions for seniors, special needs children, and the disabled. Their homepage headline—'Caregiving is Noble. Our Job is to Help You do it Better!'—isn't marketing fluff; it's a mission statement from therapists who've been in the trenches. This authenticity converts: 30% of traffic comes directly to their site, bypassing search engines entirely.
The SEO Moat They've Built
With 97,521 backlinks and 63% organic traffic, Rehabmart has built a content fortress. Their keywords reveal a fascinating pattern: they rank for hyper-specific queries like 'rollator walker used as a kneeler' (470 monthly searches) and even service questions like 'where do i put the quiet liquid on my old theragun' (440 searches). This isn't accidental—it's the result of years of creating content that answers real, messy questions actual therapists and caregivers ask.
The leadership team reads like a therapist's dream team: Hulet Smith (CEO), Mike Price (founder/CTO), Catrina King (VP E-Commerce)—all with deep clinical or technical backgrounds. This isn't a venture-backed startup chasing growth at all costs; it's a steady, profitable business that's been scaling organically for years. Their 3.6/5 Trustpilot rating from just 12 reviews suggests they're not aggressively chasing reviews, which ironically might be a sign of authentic, non-manufactured customer relationships.
- Therapist-owned authenticity creates trust that generic retailers can't replicate
- Hyper-specific content strategy captures long-tail medical queries competitors ignore
- 30% direct traffic proves brand loyalty in a market dominated by search
- Niche focus (seniors, special needs, disabled) allows premium positioning without premium pricing
Rehabmart Proves Niche Beats Scale
In an era of Amazon domination, this therapist-owned shop shows that owning your niche with authentic expertise creates a defensible, profitable business that doesn't need to be a unicorn to win.
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5 keywordsHow is Rehabmart's SEO?
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Rehabmart.com - Medical Supplies, Discount Medical Products. Therapist owned.
Rehabmart.com is an Online discount medical equipment and supply company that is owned and operated by occupational and physical therapists. We serve seniors, caregivers, special needs children and those who are disabled.
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Reviews (12)
Jeffer was very helpful and a really…
Jeffer was very helpful and a really nice person to deal with.
I am very pleased with the customer…
I am very pleased with the customer service that I received from Rehabmart.com. I placed an order with them and I didn't receive all that I ordered and Dallas Hollaway was very helpful and caring I received my correct order in a few days after I spoke to Dallas Hollaway at Rehabmart and everything was correct and my order is now complete. I am a very happy and satisfied customer of Rehabmart.com and because I have experienced the great customer service and they wasted not time in correct my order I feel it is my duty to let people know that Rehabmart.com is a great company to place orders from and they are caring and understanding trustworthy of their customers products and services. I can recommend them based on my experience with just my first order I believe that they have earned it along with my 5 star rating.
Great to do business with!
I recently purchased an item from Rehab mart and had a great experience. Very helpful through the whole process. Being a customer outside of the USA wasn't an issue. Highly recommend.
Rehabmart was able to deliver and…
Rehabmart was able to deliver and install a bed for my elderly mother who lives several states away. They handled everything, and now my mom can get in and out of the bed on her own! What a relief!
Not excited about getting my new piece…
Not excited about getting my new piece I ordered because of the difficulty ordering over the phone with young and inexperienced workers who refused to answer basic questions about the way in which the piece would be delivered. Makes me worry even more about the installation issues we will encounter. In businesses that cater to the elderly you must be accommodating to this customer base.
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About rehabmart.com
Rehabmart.com is an Online discount medical equipment and supply company that is owned and operated by occupational and physical therapists. We serve seniors, caregivers, special needs children and those who are disabled.
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Technology Stack
rehabmart.com uses 17 technologies across their website including Font Awesome, Google Fonts, jsDelivr, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
CDN
jsDelivr
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AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
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Traffic & Audience
rehabmart.com receives approximately 252.3K monthly visitors and ranks #186,142 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:08 on the site.
The majority of rehabmart.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about rehabmart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rehabmart.com directly at https://rehabmart.com.