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Reingold: The $96M Consultancy You've Never Heard Of
How a boutique firm quietly commands $95.9M revenue with just 5K monthly visits
In an industry dominated by giants like McKinsey and Deloitte, Reingold operates with a radical differentiator: they combine big-firm capabilities with small-firm relationships. The result? A $95.9M revenue machine that flies almost entirely under the radar.
"Reingold proves that in consulting, relationships beat reach. Their 46% direct traffic shows clients aren't finding them—they're already coming back."
The Traffic Paradox
With only 5,067 monthly visits and a global rank of 3.8M, Reingold's digital footprint seems microscopic. Yet their revenue tells a different story. This isn't a company chasing SEO rankings or viral content. Their 46% direct traffic rate reveals a client base that doesn't need to Google them—they're already in their Rolodex. The 30% organic search traffic comes almost exclusively from branded searches like 'reingold' and 'reingold rfp,' suggesting their marketing isn't about discovery, but reinforcement.
The Relationship Economy
What makes Reingold unique isn't what they do, but how they do it. They've built a model that trades scale for intimacy. With 328 employees generating $95.9M in revenue, that's roughly $292K per employee—remarkably efficient for a services business. This efficiency comes from deep, repeat relationships rather than constant new client acquisition. Their top keywords reveal the pattern: 'reingold rfp' and 'reingold roposal dva' show they're responding to specific government and institutional opportunities, not casting a wide net.
The company's leadership structure—five VPs including founder Janet Reingold—suggests a flat, responsive organization. Their tech stack reveals a modern approach: Tailwind CSS, Bootstrap, and GSAP for frontend, with LinkedIn Insight Tag and Facebook Pixel for precise targeting. This isn't a legacy firm stuck in PowerPoint decks; they're using enterprise-grade tools to maintain personal relationships at scale.
- Revenue per employee: $292K (highly efficient for consulting)
- Direct traffic dominance: 46% shows client retention, not acquisition
- Branded search volume: 'reingold' at 550 monthly searches indicates strong brand recall
- Niche targeting: Government RFPs and 'VA breeze' keywords reveal specialized vertical focus
The Quiet Giant Strategy
Reingold proves that in B2B services, being known by the right people beats being known by everyone. Their $95.9M revenue on minimal digital footprint suggests a masterclass in relationship-driven growth.
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Reingold combines big-firm capabilities with small-firm relationships, providing clients the wide-ranging expertise you need and the personal attention you deserve.
Home - Reingold
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About reingold.com
Reingold combines big-firm capabilities with small-firm relationships, providing clients the wide-ranging expertise you need and the personal attention you deserve.
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reingold.com uses 22 technologies across their website including Adobe Fonts, Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
reingold.com receives approximately 5.1K monthly visitors and ranks #3,798,514 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:08 on the site.
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