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reisnichols.com

26 technologies
VerifiedGrowingVisit50.3K/mo$73M26626 Tech
Deep Dive

Reis-Nichols: The $73M Legacy Jewelry Empire

How a 1919 Indianapolis jeweler built a modern luxury machine

In an industry where digital disruption threatens century-old brands, Reis-Nichols Jewelers isn't just surviving—it's thriving with $73.4M in annual revenue. This isn't your grandfather's jewelry store; it's a precision-engineered luxury retail operation that proves heritage and tech can coexist.

105
years of operation
$73.4M
annual revenue
50K+
monthly website visits
266
employees

"They're not just selling jewelry; they're selling trust—and that trust converts at scale."

The SEO Power Play

With 46% organic search traffic, Reis-Nichols dominates hyper-specific luxury queries. They rank for 'Rolex Indianapolis' (250 monthly searches) and 'Tissot Indianapolis' (270 monthly searches)—terms that signal high purchase intent. This isn't accidental; it's a calculated capture of the luxury watch market in a major Midwest city.

The Direct Traffic Fortress

44% of their traffic comes directly to reisnichols.com. That's the highest direct-to-website ratio I've seen in a regional retailer. This indicates powerful brand recall and a customer base that doesn't need to comparison shop. When you need a Rolex in Indianapolis, you go to Reis-Nichols first.

Their tech stack reveals a hybrid approach: jQuery and Bootstrap for foundational reliability, Tailwind CSS and DaisyUI for modern styling, and Slick/Owl Carousel for product displays. It's not bleeding-edge, but it's battle-tested. The site loads with purpose, not flash—exactly what luxury buyers expect.

  • Dominates local luxury search with 250+ monthly searches for branded terms
  • Maintains 44% direct traffic—unheard of for non-destination retailers
  • Leverages 6 social platforms with consistent branding
  • Operates with 266 employees across a single-location retail model
Doesn't chase TikTok virality
Focuses on high-intent search capture
Avoids discount-driven e-commerce
Builds direct relationships through service
No aggressive pop-ups or email harvesting
Uses social for brand prestige, not conversion

The Legacy Playbook Works

Reis-Nichols proves that in luxury, authenticity beats algorithms. Their $73M revenue comes from being the trusted name, not the loudest one.

What tech stack does Reisnichols use?

40 detected
Programming Languages1
Email Marketing1
Advertising1
Customer Support1
E-commerce & Payments1
Web Standards1
UI Libraries2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
T
Tracking Service
G
Google Tag Manager
F
Facebook Pixel
P
Pinterest
G
Google Analytics
G
Google DoubleClick
G
Google Ads
A
Analytics Service
G
Google APIs
G
Google Static
F
Facebook

How much traffic does Reisnichols get?

Traffic & Engagement

50.3K
Monthly Visits
2.3
Pages/Visit
0:47
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+15%
43.8K
Oct 2025
Oct
39.9K
Nov 2025
Nov
50.3K
Dec 2025
Dec

Traffic Sources

Search
46%
Direct
44%
Social
4%
Referrals
4%
Email
0%
Paid
2%

Where is Reisnichols's audience located?

🌍88.3%
🌍3.1%
🌍2.9%
🌍2.5%
🌍1.5%

What keywords does Reisnichols rank for?

5 keywords
1rolex indianplis250 vol
2tissot indianapolis270 vol
3engagement rings with three round diamonds260 vol
4high quality and professional watch220 vol
5reisnichols210 vol

How is Reisnichols's SEO?

Open Graph Image

OG Image preview
og:image

http://www.reisnichols.com/cdn/shop/files/IMG_8463_1200x1200.png?v=1745966196

Meta Tags

title40 chars

Reis-Nichols Jewelers | Indianapolis, IN

description158 chars

Established 1919, Reis-Nichols Jewelers is proud to have been the Indianapolis area's premier jewelry store and luxury watch retailer for more than a century!

languageEN

H1 Tags

h1Celebrate with Indy’s Favorite Destination for Fine Jewelry and Watches

Schema Types

JewelryStore

Who works at Reisnichols?

Loading leads...

What do customers think of Reisnichols?

Reisnichols

Reisnichols

0.0
0 reviews

Categories

Jewelry Store#undefinedJewellery Manufacturer#undefinedJeweler#undefinedWatch Store#undefinedJewelry Designer#undefinedJewelry Repair Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Reisnichols

What is Reisnichols's Revenue?
Reisnichols generates approximately $73M in annual revenue. With 266 employees, that's $276,100 per employee.
What does Reisnichols do?
Established 1919, Reis-Nichols Jewelers is proud to have been the Indianapolis area's premier jewelry store and luxury watch retailer for more than a century!
What technologies does Reisnichols use?
Reisnichols uses 26 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP.
Who are Reisnichols's competitors?
Reisnichols's main competitors include Antique Candle Co., Wave Express, Janus Developmental Services, Cornerstone Inspection Services, Blueberry Hill. These companies operate in similar markets and compete for the same customer base.
What do customers think of Reisnichols?
Reisnichols has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Reisnichols's key pages?

Export reisnichols.com Data

Download the complete tech stack, analytics, leads, and company data for reisnichols.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About reisnichols.com

Established 1919, Reis-Nichols Jewelers is proud to have been the Indianapolis area's premier jewelry store and luxury watch retailer for more than a century!

Company Overview

reisnichols.com
Website
lifestyle
Industry
#611,417
Global Rank
50.3K
Monthly Visitors
26
Technologies

reisnichols.com Key Pages

Technology Stack

reisnichols.com uses 26 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Klaviyo

Advertising

Facebook Pixel

Traffic & Audience

50.3K
Monthly Visits
58%
Bounce Rate
2.3
Pages/Visit
0:47
Avg. Duration

reisnichols.com receives approximately 50.3K monthly visitors and ranks #611,417 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:47 on the site.

The majority of reisnichols.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is reisnichols.com?
Established 1919, Reis-Nichols Jewelers is proud to have been the Indianapolis area's premier jewelry store and luxury watch retailer for more than a century!
What technologies does reisnichols.com use?
reisnichols.com uses 26 technologies including Adobe Fonts, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 20 more. View the full tech stack analysis above.
How do I contact reisnichols.com?
You can contact reisnichols.com via email at [email protected] or through their contact page.
What are reisnichols.com's social media accounts?
reisnichols.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is reisnichols.com hiring?
Check reisnichols.com's careers page for current job openings and opportunities.
How popular is reisnichols.com?
reisnichols.com receives approximately 50.3K monthly visitors and ranks #611,417 globally. Traffic is growing by 26.0% month-over-month.

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This page provides publicly available information about reisnichols.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reisnichols.com directly at https://reisnichols.com.