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Rejuvenation: The $116M Hardware Empire in the Shadows
A legacy brand quietly dominates restoration hardware, but a 1.6/5 Trustpilot score reveals cracks in the facade.
While everyone chases digital disruption, Rejuvenation is quietly building a $116M empire selling the literal hardware that holds history together. They're not a startup; they're a 369-person machine dominating a niche that feels almost too analog for 2024.
"They don't sell products; they sell the past. And business is booming—until the customer service hits."
The Traffic Paradox
With 1.6M monthly visits and a 51% direct traffic share, Rejuvenation isn't winning through SEO. They're winning through brand recall. Customers don't stumble upon them; they seek them out. Yet, 42% of traffic comes from 'restoration hardware' searches—a competitor's brand name. This is either a massive SEO failure or a brilliant hijacking of intent.
The Trust Gap
A 1.6/5 rating on Trustpilot with 50 reviews is a red flag for any investor. In the home and garden space, where high-ticket items and long lead times are common, trust is currency. This score suggests a disconnect between the brand's heritage positioning and the modern customer experience—likely a symptom of scaling manufacturing and engineering under pressure.
The leadership team tells a story of operational depth. With a VP of Manufacturing & Engineering and a VP of Finance & Inventory Management, the company is built for scale. But the tech stack is surprisingly lean—Google Analytics, Tealium, Microsoft Ads. No flashy AI, no complex CDP. They're running a high-revenue business on a foundation of classic e-commerce tools.
- Dominates 'restoration hardware' search intent despite being a different brand.
- High direct traffic (51%) signals strong brand equity and repeat purchases.
- Trustpilot score (1.6/5) indicates severe customer experience issues.
- Leadership focused on manufacturing and inventory, not digital innovation.
The Legacy Trap
Rejuvenation proves that in niche markets, brand heritage can outweigh digital polish—but only until customer patience runs out. The next phase isn't about growth; it's about fixing the trust deficit before it erodes their hard-won direct traffic.
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Reviews (20)
My nurse jamie was so very nice from…
My nurse jamie was so very nice from the moment she greated me until the treatment was finished. Jamie was so very kind and considerate during the whole procedure, Jamie made my experience a pleasure she explained the procedure to me fully and all about the after care that I needed to carry out once the procedure was finished and i was at home and the days following. If ever i need the procedure repeated i will request Jamie as my nurse to carry out my procedure again, thank you Jamie!
Veneer cracking on dresser after less than one year
Bought the Shaw 6-Drawer Dresser and less than one year after it was delivered, the wood veneer began bubbling and cracking. Rejuvenation opened an investigation since it has been less than one year but they refused to do anything to replace or fix the item. The dresser was used normally in a temperature controlled apartment and cleaned only with a duster. The quality is garbage.
$3,000 Chair, Two-Year Lifespan
I purchased a Performance Boater Bouclé chair in Ore approximately two years ago for around $3,000. The chair is described as “heirloom quality,” yet after about two years of normal use, the backrest springs began protruding through the upholstery. This represents a significant structural failure for a product at this price point. I contacted customer service and was informed that, as the chair is out of warranty, there was nothing they could do. Given the marketing claims and cost, this outcome is disappointing. Recommendation: I would not purchase furniture from this brand.
Beware of Rejuvenation and Their Poor Customer Care
I contacted Customer Care at Rejuvenation Hardware a month ago seeking a replacement for a minor part (latch) for one of their very expensive door knob sets. For context, the latch which is made of a soft metal, broke into 3 pieces making the door knob inoperable. As if this wasn’t bad enough, my youngest daughter was trapped inside her room until I could remove the entire door knob set. For my troubles, I was offered a 10% on my next purchase (as if I would buy anything from them in the future). The sad part is, all I want is a replacement of the door latch. My message to those considering any purchase from Rejuvenation Hardware is to consider a more reputable option.
MAJOR BUYERS REMORSE
MAJOR BUYERS REMORSE: Let my $800 mistake be a lesson to all--take a sec to research the items you are interested in. I am building a house and my designer found items on Rejuvenation.com I liked. I will take full accountability in that I should've dug deeper into the 24" fireclay utility sink I purchased for $1789. Had I done a quick Google search, I would have seen that the IDENTICAL sink (same name, dimensions, place of origin, etc) could be purchased for as low as $1199 with no tax and free shipping. Rejuvenation charges 10% shipping regardless of the item's weight, which for a 68 lb sink seem palatable, but I almost made an even bigger mistake in purchasing their Davoli burnished brass kitchen faucet & hot water dispenser that, with shipping, put the total purchase price over $5,000. Found the IDENTICAL faucet (California Faucet Davoli) for hundreds less and free shipping through my local design center. Rejuvenation is just a ripoff reseller when I naively thought their items were unique to them. Will return to their website for design inspo only.
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rejuvenation.com uses 4 technologies across their website including HSTS, Microsoft Ads, Tealium, and more.
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rejuvenation.com receives approximately 1.6M monthly visitors and ranks #32,166 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:18 on the site.
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