In a market saturated with fintech startups shouting for attention, Relational is quietly building a $41.6M revenue engine with 261 employees. But the real story isn't their revenue—it's what their traffic data reveals about their go-to-market strategy.

"The most telling metric isn't their $41M revenue—it's that 58% of traffic comes directly, signaling a brand that's already won in the boardroom before it ever wins on Google."

The tech stack tells a story of modern efficiency: Vite for build speed, Tailwind CSS for rapid UI development, and GSAP for micro-interactions. This isn't a legacy enterprise platform duct-taped together. It's a modern web stack built for speed and iteration—critical for a fintech that needs to pivot quickly in regulatory environments. The presence of jQuery alongside modern frameworks suggests they're either migrating legacy code or maintaining backward compatibility for enterprise clients.

• 261 employees generating $41.6M = ~$160K revenue per employee (efficient for B2B fintech)
• 58% direct traffic indicates strong brand recall and repeat usage
• Only 27% organic traffic suggests minimal SEO investment—likely intentional
• Amsterdam-centric search volume hints at European market focus
• Modern tech stack (Vite, Tailwind) contrasts with legacy fintech competitors